Smashed Avo Digital

Websites, online stores, AI automation and the traffic to feed them.

For businesses that have outgrown doing it themselves.

Great service! Very proactive and attentive...always on top of the game when responding to requests.
Brunetti Oro
See all our Google reviews

We've worked with

  • Brunetti Oro
  • TRA Australia
  • ASP Components
  • Medical Technology Institute
  • CRANK
  • RMIT University
  • AIR4
  • Bayside Caravan Spares
  • Car Torque
  • MBBC
  • Indigi Power & Cooling
  • Steadyrack
  • Peninsula Hot Springs
  • Bathing Australia
  • Breakwall HR
  • Hudson Institute of Medical Research
  • Defence Science Institute
  • ANZCHOG

Which one sounds like you?

Four things we hear on the first call, in the owner's words. Pick yours and we will show you what we do about it.

AI and automation

We find the jobs your people do by hand, the invoice matching, the order entry, the follow-up, and make them run themselves. Your team checks the result instead of doing the work.

Our own accounting automation reads the inbox, matches invoices to jobs and drafts the reply. It runs on our books every day before we offer it on yours.

Web

We rebuild the site around how you win work, so it reads well on a phone, gets found in search and turns visitors into enquiries. Your team can edit it without calling anyone.

Rated 5.0 on Google by the Australian businesses we build for. Read the reviews

eCommerce

We build the store your customers can order from themselves, with pricing, stock and orders flowing to and from your ERP without re-keying. Your reps sell instead of taking dictation.

TRA Australia sells through WooCommerce and eBay with every order landing in MYOB without a keystroke. ASP Components dealers log in, see their pricing and order for themselves. Read the TRA case study

Traffic and leads

We work out what your buyers search for, build the pages that answer them, and run the search and ads work month to month with a report you can read. You see where every enquiry came from.

Brunetti Oro grew online revenue 47.9% in a year, to A$1.96M, on search, Google Ads and email we ran together. Read the Brunetti Oro case study

None of these quite fit? That is normal. Most of what we do is bespoke.

Book a discovery call
John Dwyer, founder of Smashed Avo Digital

How we start, and what it costs

Already have a plan?

Send it over. We will quote it, and tell you straight if part of it should wait. Most of what we do is bespoke, so the quote follows the plan, not a price list.

No plan yet?

We start with a Digital Roadmap. A workshop with your team, then a written plan, so we build the right thing instead of losing the next three months to two years building the wrong one. Workshops run from $1,200 to $9,600. The top end is for bigger, multi-team projects. Existing clients starting something small pay less.

What you leave with

A plan your team and stakeholders agree on. Take it to anyone for a quote, or we deliver the parts that are in our wheelhouse. The full cost block is on the services page.

You talk to John directly

One senior strategist owns the plan and the follow-up. A small build and care team handles ecommerce, integrations and day-to-day delivery. No rotating account managers.

Who it suits

Established service, industrial and product businesses across Australia. If the website, catalogue, reporting or connected systems are the complicated part, that is usually where we are most useful.

We start with the useful decision, not the code

You will know what we are doing, why it matters and what happens next.

  1. Discovery call

    We learn about the business and what is not working. You decide if we are a good fit.

  2. Strategy and quote

    We agree on the useful first move, the work involved and what it will cost before anything is built.

  3. Design and build

    We build around how the business works. Clear updates keep you across progress, and nothing goes live without your sign-off.

  4. Launch and improve

    Go live with confidence. We can stay involved to keep the site, store and wider digital work moving.

Start with step one: book a discovery call

The tools behind the work

We can work inside the setup you already have, recommend what fits, and connect the parts that need to work together.

AI and automation

The models, coding agents and automation tools we build with.

  • Claude
  • Claude Code
  • ChatGPT
  • Codex
  • Microsoft Copilot
  • Zapier
  • Make
  • n8n
  • Composio
  • Hermes Agent

Web

What we build sites on, and how we see what visitors do.

  • Astro
  • WordPress
  • Google Analytics
  • Tag Manager
  • Microsoft Clarity
  • Hotjar

eCommerce

The stores we build and the email and reporting around them.

  • WooCommerce
  • Shopify
  • Klaviyo
  • Metorik
  • Mailchimp

Traffic and leads

Where people look for you, and how we get you found there.

  • SEO
  • Google Ads
  • Meta Ads
  • Search Console
  • Google Business Profile
  • Gemini
  • Perplexity
  • GoHighLevel

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Founder, Smashed Avo Digital

Not ready for a call?

Write to John instead. A line or two on what is going on is enough.

Write to us

Prefer to contact us directly?

Call, email or use the contact page.