Websites, strategy and ongoing digital work

Websites, strategy and ongoing digital work for established Australian businesses.

When the online side has not kept up with the business, we make the plan, do the work and stay involved. You deal with John, backed by a small team that can handle the build and the follow-through.

5.0 Google reviews

Senior-led by John Dwyer · Working with Australian businesses since 2018

Real ecommerce reporting dashboard from a Smashed Avo client

Real ecommerce reporting, used with permission

Brunetti Oro grew online revenue 47.9% in one year.

The Melbourne store reached A$1.96M in the twelve months to March 2026 after work across ecommerce, SEO, Google Ads and email.

See the work

Start with your business

Choose the problem closest to yours

You do not need to diagnose the whole digital setup first. Start with the part that is slowing the business down or leaving good work on the table.

Service and B2B businesses

Get better enquiries from your website

For consultants, trades, industrial teams and service businesses that need the site, search and follow-up to bring in the right conversations.

  • A website that reflects the business you have built
  • Search, advertising and content tied to useful enquiries
  • Clear tracking so you know what is working
Improve my enquiries

Ecommerce and product businesses

Make the online store easier to grow and run

For WooCommerce, Shopify and product businesses that need cleaner conversion, stronger repeat sales and fewer manual store headaches.

  • Store improvements, speed and conversion work
  • Email, abandoned carts, upsells and customer retention
  • Wholesale, stock, fulfilment and ERP integrations
Improve my online store

What we can take on

A plan, the build and the work after launch

Bring the messy version. We will tell you what matters first, what can wait and which parts we can take off your plate.

Websites, enquiries and search

Plan or rebuild the website, improve conversion, and connect search, advertising and lead tracking so the right enquiries are easier to see and follow up.

Improve enquiries

Ecommerce and connected systems

Build or improve the store, wholesale portal and integrations behind it. We work across WooCommerce, Shopify, payments, email, stock and ERP systems.

Improve online sales

Ongoing digital work

Keep the website healthy, reporting useful and improvements moving. We can handle the steady work that otherwise keeps landing back on your desk.

See ongoing support

Platforms and disciplines

The tools behind the work

We can work inside the setup you already have, recommend what fits, and connect the parts that need to work together.

Websites and ecommerce

Fast marketing sites, content platforms and connected online stores.

  • Astro
  • WordPress
  • WooCommerce
  • Shopify

Search, advertising and AI visibility

Findability across traditional search, paid media and the answers people now get from AI.

  • SEO
  • Google Ads
  • Meta Ads
  • Search Console
  • ChatGPT
  • Gemini
  • Perplexity
  • Microsoft Copilot
  • Google Business Profile

Email, follow-up and automation

Ecommerce email flows, lifecycle campaigns, lead handling and useful follow-up that does not rely on memory.

  • Klaviyo
  • Mailchimp
  • GoHighLevel

Analytics and optimisation

Clear measurement, behaviour signals and reporting that helps decide what to improve next.

  • Google Analytics
  • Tag Manager
  • Hotjar
  • Microsoft Clarity
  • Metorik

Google reviews from Australian businesses

What clients say about working with us

D N
Google review

Collaborative and very helpful with my website...getting traction on things that have taken months to do.

John Dwyer, founder of Smashed Avo, working through a digital strategy at a whiteboard

Before you book

Straight answers about fit and cost

You talk to John directly

One senior strategist owns the plan and the follow-up. A small build and care team handles ecommerce, integrations and day-to-day delivery. No rotating account managers.

What it costs

Most ongoing clients sit between $1,800 and $5,000 a month, month to month. Fixed projects are quoted up front. We will tell you if the useful first move is smaller.

Who it suits

Established service, industrial and product businesses across Australia. If the website, catalogue, reporting or connected systems are the complicated part, that is usually where we are most useful.

We start with the useful decision, not the code

You will know what we are doing, why it matters and what happens next.

01

Discovery call

We learn about the business and what is not working. You decide if we are a good fit.

02

Strategy and quote

We agree on the useful first move, the work involved and what it will cost before anything is built.

03

Design and build

We build around how the business works. Clear updates keep you across progress, and nothing goes live without your sign-off.

04

Launch and improve

Go live with confidence. We can stay involved to keep the site, store and wider digital work moving.

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist