July 4, 2025
/ John Dwyer
Stop Losing Website Visitors in 5 Seconds: The Hero Banner Formula That Converts
Your Website Has a Problem You’ve spent thousands on a beautiful website. Your products are amazing. Your services solve real problems. But visitors keep bouncing off your homepage faster than you can say “conversion rate.” Here’s the harsh truth: you have 5 seconds to convince someone to stay on your website. That’s it. Five seconds…
July 4, 2025
/ John Dwyer
Hero Banner Design: Expert Tips and Best Practices for Web Designers
Core Elements of Effective Hero Banners A hero banner typically includes: a background image or video that sets the visual tone, a compelling headline that captures your message’s essence, supporting text that provides context, and a clear call-to-action (CTA) button that encourages visitors to take the next step. Key Design Best Practices Visual Design Principles…
July 3, 2025
/ John Dwyer
5 Apple Web Design Principles That Can Transform Your Business Website
Learn how to apply Apple’s proven design strategies to create more engaging and effective business websites When it comes to web design excellence, few companies command as much respect as Apple. Their websites don’t just showcase products—they create experiences that convert visitors into customers. Whether you’re running a small business or managing a corporate website,…
July 3, 2025
/ John Dwyer
The Complete Guide to Using StoryBrand Framework for Web Design
The Complete Guide to Using StoryBrand Framework for Web Design Introduction The StoryBrand framework, created by Donald Miller, revolutionises web design by putting your customer at the centre of their story—not your brand. The StoryBrand framework is one method to craft a narrative that puts the emphasis on the customer’s needs rather than the company’s….
February 10, 2025
/ John Dwyer
Building Websites That Work as Hard as You Do: The Smashed Avo Approach
1. The Problem We Solve for Business Owners Have you ever looked at your website and thought, “It looks decent, so why aren’t we seeing more sales?” Or felt the frustration of juggling multiple systems that refuse to talk to each other—losing hours to tedious manual tasks? For many owners of SMEs making over $5M…
October 10, 2024
/ John Dwyer
Key SEO Definitions Guide
Welcome to our Key SEO Definitions Guide! Whether you’re a beginner or looking to refresh your SEO knowledge, this guide provides clear definitions and explanations of essential SEO terms and metrics. Navigate through the sections using the Table of Contents below, and refer to the FAQs for additional insights. Table of Contents Key SEO Definitions…
August 19, 2024
/ John Dwyer
How to Clear Browser Cookies to Resolve Website Issues
If you’re experiencing issues with a website, clearing your browser cookies can help. Below are the steps for four popular browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari (both desktop and mobile versions). Table of Contents Follow these steps to clear cookies and cache across the most popular browsers: Google Chrome Desktop Mobile Mozilla…
July 9, 2024
/ John Dwyer
How to Verify Your WordPress Website in Google Search Console Using HTML File Upload
Verifying your website in Google Search Console is crucial for tracking and optimising your site’s performance in search results. Here’s a simple guide on how to do it using the HTML file upload method. Before we dive in, here’s a video from Google’s own channel that many found… less than helpful. But don’t worry, our…
July 2, 2024
/ John Dwyer
Perfect Product Page SEO: Tips to Boost Conversions, Traffic, and Visibility
Hey there! Ready to boost your product page traffic? Optimising for SEO is more crucial than you might think. In this guide, we’ll dive into essential tips to lift your traffic by ensuring your product pages are perfectly optimised. Let’s get started! Table of Contents Watch Out for Filters Who to Allocate: Developer First off,…
June 14, 2024
/ John Dwyer
5 Stage Web Design Workflow for Future Website Builders: How to Best Work with Your Agency
In website design, having a clear and effective workflow is key to delivering excellent results. At Smashed Avo Web Design, we’ve developed a streamlined process that ensures efficiency, creativity, and collaboration. Whether you’re a new web designer or a business looking to work with an agency, understanding this workflow can boost your project’s success. This…
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