5 Stage Web Design Workflow for Future Website Builders: How to Best Work with Your Agency

In website design, having a clear and effective workflow is key to delivering excellent results. At Smashed Avo Web Design, we’ve developed a streamlined process that ensures efficiency, creativity, and collaboration. Whether you’re a new web designer or a business looking to work with an agency, understanding this workflow can boost your project’s success. This blog post walks you through our web design workflow, offering tips to help you work smoothly with your agency and achieve great results.

Table of Contents

  1. Planning
  2. Content Strategy
  3. Design
  4. Development
  5. Testing and Feedback
  6. Launch and Optimisation
  7. Final Tips


Start by setting clear objectives and identifying your target audience. Effective resource management is crucial, and using collaboration tools like Atarim, MarkUp, and Userback can streamline this process. Develop detailed project timelines, set milestones, and thoroughly scope out the project.

Content Strategy

Next, determine the goal for each page and craft engaging, SEO-friendly content. Make sure the content aligns with your project’s objectives and resonates with your target audience.

Content Strategy Tips:

  • Define clear goals for each page.
  • Write concise, engaging, and relevant content.
  • Optimise for SEO with keywords and metadata.
  • Ensure content aligns with your overall brand voice and message.


Transform your ideas into visual elements. Focus on user experience, balancing aesthetics and functionality. Use Figma for real-time collaboration, prototyping, and maintaining design consistency.

Tips for Design Success:

  • Design with empathy for users.
  • Iterate and refine ideas based on feedback.
  • Stay updated on design trends.
  • Foster team collaboration.


Bring designs to life through efficient coding and robust development practices. Test thoroughly using collaboration tools to ensure functionality and performance.

Pro Tips for Smooth Development:

  • Use version control (e.g., Git).
  • Automate processes for efficiency.
  • Keep code organised and well-documented.

Testing and Feedback

Conduct usability and performance testing. Gather feedback from stakeholders to fine-tune the website. Use collaboration tools for streamlined communication.

Effective Testing and Feedback Tips:

  • Set clear objectives for testing.
  • Encourage open communication for feedback.
  • Iterate based on feedback until desired results are achieved.

Launch and Optimisation

Monitor website performance post-launch using tools like Google Analytics. Optimise for search engines and keep content updated. Ensure security maintenance and continuous improvement.

Best Practices for Ongoing Optimisation:

  • Regularly update content.
  • Gather user feedback for improvements.
  • Maintain website security.
  • Continuously review performance and implement optimisations.

Final Tips

  • Keep learning and exploring new techniques.
  • Prioritise user experience.
  • Build strong client relationships.
  • Embrace feedback for continuous improvement.

By following this structured workflow and using the right tools, you can streamline your web design process, enhance collaboration, and deliver exceptional results with your designers, writers, and developers.

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