Free AI product photos and social posts. We tested it.

We tested Google’s free AI photography tool on a real Australian e-commerce store. Here’s what actually happened.

Google has a free tool in beta called Pomelli. It scans your website, builds a brand summary, generates social creatives, and turns a plain product photo into professional-quality images. No subscription. No photographer.

We ran it on TRA Australia. They sell caravan and RV accessories. Here’s what we found.

Business DNA

It scanned TRA’s site and pulled out their logo, hex colours, fonts, brand values, and 18+ product images. All automatic. Took about 90 seconds.

Two things this is actually useful for: seeing how an AI reads your brand (your customers probably see it the same way), and giving new staff or a designer a quick reference sheet.

Campaigns

It generated three Easter camping social creatives for TRA. Sized for Instagram, Facebook, LinkedIn, and X. The designs looked solid. The captions were generic.

You’d want to rewrite the copy before posting. But as a way to get unstuck on content ideas, it’s handy.

Photoshoot

This is the one worth your attention.

Upload a plain product photo. You get back four professionally styled versions: studio white background, scenic setting, lifestyle in use, and contextual scene.

We uploaded a basic shot of TRA’s 800mm caravan picnic table. One result showed a bloke with the table mounted on a caravan, coffee in hand, sunset behind him. Looked real. Three out of four outputs were genuinely strong.

Professional product photography runs $200 to $500+ per product. This is free.

Honest take

If you run an e-commerce store with a big product catalogue, the photoshoot feature alone is worth trying. The campaign feature gives you a starting point, not a finished post. Business DNA is a useful sanity check on how your brand comes across online.

One thing to know: it works best when your website is clean and consistent. If your branding is a bit all over the place, the output will reflect that.

Worth five minutes of your time: labs.google/pomelli

Thanks to Nathan at TRA Australia for letting us use his site as the test case.

Read the full article with screenshots on LinkedIn.