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John Dwyer
Digital Strategist
July 3, 2025
Learn how to apply Apple’s proven design strategies to create more engaging and effective business websites When it comes to web design excellence, few companies command as much respect as Apple. Their websites don’t just showcase products—they create experiences that convert visitors into customers. Whether you’re running a small business or managing a corporate website,…
John Dwyer
Digital Strategist
July 3, 2025
The Complete Guide to Using StoryBrand Framework for Web Design Introduction The StoryBrand framework, created by Donald Miller, revolutionises web design by putting your customer at the centre of their story—not your brand. The StoryBrand framework is one method to craft a narrative that puts the emphasis on the customer’s needs rather than the company’s….
John Dwyer
Digital Strategist
February 10, 2025
1. The Problem We Solve for Business Owners Have you ever looked at your website and thought, “It looks decent, so why aren’t we seeing more sales?” Or felt the frustration of juggling multiple systems that refuse to talk to each other—losing hours to tedious manual tasks? For many owners of SMEs making over $5M…
John Dwyer
Digital Strategist
October 10, 2024
Welcome to our Key SEO Definitions Guide! Whether you’re a beginner or looking to refresh your SEO knowledge, this guide provides clear definitions and explanations of essential SEO terms and metrics. Navigate through the sections using the Table of Contents below, and refer to the FAQs for additional insights. Table of Contents Key SEO Definitions…
John Dwyer
Digital Strategist
August 19, 2024
If you’re experiencing issues with a website, clearing your browser cookies can help. Below are the steps for four popular browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari (both desktop and mobile versions). Table of Contents Follow these steps to clear cookies and cache across the most popular browsers: Google Chrome Desktop Mobile Mozilla…
John Dwyer
Digital Strategist
July 9, 2024
Verifying your website in Google Search Console is crucial for tracking and optimising your site’s performance in search results. Here’s a simple guide on how to do it using the HTML file upload method. Before we dive in, here’s a video from Google’s own channel that many found… less than helpful. But don’t worry, our…
John Dwyer
Digital Strategist
July 2, 2024
Hey there! Ready to boost your product page traffic? Optimising for SEO is more crucial than you might think. In this guide, we’ll dive into essential tips to lift your traffic by ensuring your product pages are perfectly optimised. Let’s get started! Table of Contents Watch Out for Filters Who to Allocate: Developer First off,…
John Dwyer
Digital Strategist
June 14, 2024
In website design, having a clear and effective workflow is key to delivering excellent results. At Smashed Avo Web Design, we’ve developed a streamlined process that ensures efficiency, creativity, and collaboration. Whether you’re a new web designer or a business looking to work with an agency, understanding this workflow can boost your project’s success. This…
John Dwyer
Digital Strategist
November 30, 2023
Adding users to your WordPress site is a straightforward process. This guide will take you through each step for adding administrators and other types of users, explain the different user roles and their use cases, and also cover WooCommerce and membership site roles. Table of Contents User Roles and Their Use Cases Administrator: Full access…
John Dwyer
Digital Strategist
October 14, 2023
Table of Contents Introduction Why Timely Responses Matter Crafting a Review Response Strategy Handling Negative Reviews with Finesse Acknowledging Positive Reviews Addressing Neutral Reviews Leveraging Technology Conclusion FAQs Introduction We can’t emphasise enough the importance of addressing customer reviews. Why? Because customer reviews wield a significant influence on consumer buying decisions. In a market where…
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