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John Dwyer
Digital Strategist
April 2, 2026
We tested Google’s free AI design tool Stitch using our own homepage as the benchmark, covering text prompts, image uploads, and code export. Honest results, with screenshots.
John Dwyer
Digital Strategist
March 19, 2026
We tested Google’s free AI photography tool on a real Australian e-commerce store. Here’s what actually happened. Google has a free tool in beta called Pomelli. It scans your website, builds a brand summary, generates social creatives, and turns a plain product photo into professional-quality images. No subscription. No photographer. We ran it on TRA…
John Dwyer
Digital Strategist
December 16, 2025
Why Late Fees Trigger Abandonment People anchor on the first price they see. When shipping appears late in the checkout, it breaks that anchor. The buyer shifts from buying mode into evaluation mode. They start questioning whether they really need it, whether they can find it cheaper elsewhere, whether they should wait. Even a small…
Support
December 12, 2025
If there is one universal truth in project management, it is this, your memory is a filthy liar. It will promise you that you will remember that one client request from the call last Tuesday. It will swear that you will definitely update that task after lunch. It will even convince you that you do…
John Dwyer
Digital Strategist
November 19, 2025
This video is hilarious. It’s also an uncomfortably accurate representation of the people we work with every day. Your marketing coordinator who writes excellent product descriptions. Your customer service team who respond to enquiries within an hour. Your operations manager who keeps the business running smoothly. They’re brilliant at what they do. They excel at…
John Dwyer
Digital Strategist
November 18, 2025
Thomas Raef’s analysis was a wake-up call: every single compromised site had security plugins installed. The attackers didn’t break down doors – they walked through the front entrance using stolen credentials. Read the original analysis here: https://www.linkedin.com/pulse/when-security-plugins-arent-enough-what-111354-infected-thomas-raef-t5xfe/ His article identified the problem brilliantly, but left business owners asking “now what?” We couldn’t just forward it…
John Dwyer
Digital Strategist
November 13, 2025
PayPal, Visa, and Mastercard have each launched payment systems for AI shopping agents. These aren’t pilot programs. They’re rolling out in 2025 and 2026. The simple version: your customers will ask ChatGPT to find products. The AI will search, compare, and buy without visiting your website. What This Means for Your Business A customer says…
John Dwyer
Digital Strategist
October 27, 2025
For US and Canadian marketers entering a market that looks familiar but works differently A few weeks ago, my former colleague Phil from Sid Lee Montreal introduced me to Jessica, a fellow Canadian who’s moving to Sydney. She asked about the Australian market – what’s different, what to watch for, the usual questions you get…
John Dwyer
Digital Strategist
October 14, 2025
A better version of Lorem Ipsum. A huge thank you to Kyle Van Dusen for his outstanding work as head of the world’s biggest web community and for creating the original Website Ipsum. This UK (Australia) version was inspired by his brilliant work, and we’ve adapted it for our team to use when we need…
John Dwyer
Digital Strategist
October 9, 2025
Running a WooCommerce store means making decisions every day – about pricing, shipping, payment gateways, when to run promotions, how to reduce cart abandonment. But most of us are flying a bit blind, aren’t we? We partnered with Metorik to dig into the data from thousands of WooCommerce stores to see what’s actually working. Not…
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