John Dwyer
Digital Strategist
August 4, 2025
I meet a lot of businesses that struggle with their copy. Everyone’s eyes light up when I share some frameworks. Here are my favourites: What you’ll find below: Nine proven copywriting frameworks, ranked by current effectiveness and momentum. Each includes specific use cases, pros and cons, and ready-to-use AI prompts. How to use this: Pick…
John Dwyer
Digital Strategist
July 11, 2025
Learn how to self-host Google Fonts for better performance and user experience Understanding the Font Performance Issue When you use Google Fonts on your WordPress site, each visitor’s browser downloads font files from Google’s servers. While convenient, this approach has some drawbacks: File size concerns: Standard Google Font files typically range from 100-200KB per font…
John Dwyer
Digital Strategist
July 4, 2025
Your Website Has a Problem You’ve spent thousands on a beautiful website. Your products are amazing. Your services solve real problems. But visitors keep bouncing off your homepage faster than you can say “conversion rate.” Here’s the harsh truth: you have 5 seconds to convince someone to stay on your website. That’s it. Five seconds…
John Dwyer
Digital Strategist
July 4, 2025
Core Elements of Effective Hero Banners A hero banner typically includes: a background image or video that sets the visual tone, a compelling headline that captures your message’s essence, supporting text that provides context, and a clear call-to-action (CTA) button that encourages visitors to take the next step. Key Design Best Practices Visual Design Principles…
John Dwyer
Digital Strategist
July 3, 2025
Learn how to apply Apple’s proven design strategies to create more engaging and effective business websites When it comes to web design excellence, few companies command as much respect as Apple. Their websites don’t just showcase products—they create experiences that convert visitors into customers. Whether you’re running a small business or managing a corporate website,…
John Dwyer
Digital Strategist
July 3, 2025
The Complete Guide to Using StoryBrand Framework for Web Design Introduction The StoryBrand framework, created by Donald Miller, revolutionises web design by putting your customer at the centre of their story—not your brand. The StoryBrand framework is one method to craft a narrative that puts the emphasis on the customer’s needs rather than the company’s….
John Dwyer
Digital Strategist
February 10, 2025
1. The Problem We Solve for Business Owners Have you ever looked at your website and thought, “It looks decent, so why aren’t we seeing more sales?” Or felt the frustration of juggling multiple systems that refuse to talk to each other—losing hours to tedious manual tasks? For many owners of SMEs making over $5M…
John Dwyer
Digital Strategist
October 10, 2024
Welcome to our Key SEO Definitions Guide! Whether you’re a beginner or looking to refresh your SEO knowledge, this guide provides clear definitions and explanations of essential SEO terms and metrics. Navigate through the sections using the Table of Contents below, and refer to the FAQs for additional insights. Table of Contents Key SEO Definitions…
John Dwyer
Digital Strategist
August 19, 2024
If you’re experiencing issues with a website, clearing your browser cookies can help. Below are the steps for four popular browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari (both desktop and mobile versions). Table of Contents Follow these steps to clear cookies and cache across the most popular browsers: Google Chrome Desktop Mobile Mozilla…
John Dwyer
Digital Strategist
July 9, 2024
Verifying your website in Google Search Console is crucial for tracking and optimising your site’s performance in search results. Here’s a simple guide on how to do it using the HTML file upload method. Before we dive in, here’s a video from Google’s own channel that many found… less than helpful. But don’t worry, our…
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