Knowledge Base

Should You Offer Free Shipping? A Practical Guide for WooCommerce and Shopify Stores

Why Late Fees Trigger Abandonment People anchor on the first price they see. When shipping appears late in the checkout, it breaks that anchor. The buyer shifts from buying mode into evaluation mode. They start questioning whether they really need it, whether they can find it cheaper elsewhere, whether they should wait. Even a small…

Project Management Tip: Never Trust Your Memory, It Lies to You

If there is one universal truth in project management, it is this, your memory is a filthy liar. It will promise you that you will remember that one client request from the call last Tuesday. It will swear that you will definitely update that task after lunch. It will even convince you that you do…

WordPress Security For Teams Who Actually Need To Get Work Done

This video is hilarious. It’s also an uncomfortably accurate representation of the people we work with every day. Your marketing coordinator who writes excellent product descriptions. Your customer service team who respond to enquiries within an hour. Your operations manager who keeps the business running smoothly. They’re brilliant at what they do. They excel at…

From Scary Stats to Safer Sites: What We Actually Did After Reading About 111,354 Hacked WordPress Sites

Thomas Raef’s analysis was a wake-up call: every single compromised site had security plugins installed. The attackers didn’t break down doors – they walked through the front entrance using stolen credentials. Read the original analysis here: https://www.linkedin.com/pulse/when-security-plugins-arent-enough-what-111354-infected-thomas-raef-t5xfe/ His article identified the problem brilliantly, but left business owners asking “now what?” We couldn’t just forward it…

Your Customers Will Soon Shop Through AI Agents. Here’s How to Prepare.

PayPal, Visa, and Mastercard have each launched payment systems for AI shopping agents. These aren’t pilot programs. They’re rolling out in 2025 and 2026. The simple version: your customers will ask ChatGPT to find products. The AI will search, compare, and buy without visiting your website. What This Means for Your Business A customer says…

A Practical Guide to Marketing in Australia

For US and Canadian marketers entering a market that looks familiar but works differently A few weeks ago, my former colleague Phil from Sid Lee Montreal introduced me to Jessica, a fellow Canadian who’s moving to Sydney. She asked about the Australian market – what’s different, what to watch for, the usual questions you get…

Website Ipsum English UK (Australia) Localisation

A better version of Lorem Ipsum. A huge thank you to Kyle Van Dusen for his outstanding work as head of the world’s biggest web community and for creating the original Website Ipsum. This UK (Australia) version was inspired by his brilliant work, and we’ve adapted it for our team to use when we need…

Smashed Avo eCommerce Insights Report: What the Data Actually Shows

Running a WooCommerce store means making decisions every day – about pricing, shipping, payment gateways, when to run promotions, how to reduce cart abandonment. But most of us are flying a bit blind, aren’t we? We partnered with Metorik to dig into the data from thousands of WooCommerce stores to see what’s actually working. Not…

Auto-Generate WooCommerce Product Descriptions with AI: Complete Guide

Quick Summary With Australian ecommerce sales reaching $69 billion in 2024 (a 12% year-over-year increase), online store owners are under more pressure than ever to scale efficiently. Product descriptions are one of the most time-consuming tasks for WooCommerce stores, yet they’re essential for conversions and SEO. Tired of writing the same product descriptions over and…

WordPress Form Plugins vs CRM Native Forms

WordPress Form Plugins vs CRM Native Forms The choice between using WordPress form plugins that push data into CRMs versus using a CRM’s native forms comes down to control, analytics, and flexibility. This comparison applies across all major form plugins and CRM platforms—the trade-offs remain consistent regardless of which specific tools you use. Popular WordPress…