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    October 27, 2025

    A Practical Guide to Marketing in Australia


    For US and Canadian marketers entering a market that looks familiar but works differently A few weeks ago, my former colleague Phil from Sid Lee Montreal introduced me to Jessica, a fellow Canadian who’s moving to Sydney. She asked about the Australian market – what’s different, what to watch for, the usual questions you get…

    October 14, 2025

    Website Ipsum English UK (Australia) Localisation


    A better version of Lorem Ipsum. A huge thank you to Kyle Van Dusen for his outstanding work as head of the world’s biggest web community and for creating the original Website Ipsum. This UK (Australia) version was inspired by his brilliant work, and we’ve adapted it for our team to use when we need…

    October 9, 2025

    Smashed Avo eCommerce Insights Report: What the Data Actually Shows


    Running a WooCommerce store means making decisions every day – about pricing, shipping, payment gateways, when to run promotions, how to reduce cart abandonment. But most of us are flying a bit blind, aren’t we? We partnered with Metorik to dig into the data from thousands of WooCommerce stores to see what’s actually working. Not…

    October 6, 2025

    Auto-Generate WooCommerce Product Descriptions with AI: Complete Guide


    Quick Summary With Australian ecommerce sales reaching $69 billion in 2024 (a 12% year-over-year increase), online store owners are under more pressure than ever to scale efficiently. Product descriptions are one of the most time-consuming tasks for WooCommerce stores, yet they’re essential for conversions and SEO. Tired of writing the same product descriptions over and…

    October 2, 2025

    WordPress Form Plugins vs CRM Native Forms


    WordPress Form Plugins vs CRM Native Forms The choice between using WordPress form plugins that push data into CRMs versus using a CRM’s native forms comes down to control, analytics, and flexibility. This comparison applies across all major form plugins and CRM platforms—the trade-offs remain consistent regardless of which specific tools you use. Popular WordPress…

    An open notebook with a blue pen lies on a rustic wooden table, inviting creativity and writing.

    August 4, 2025

    Copywriting Framework Cheat Sheet to Get Through Writer’s Block (With AI Starters)


    I meet a lot of businesses that struggle with their copy. Everyone’s eyes light up when I share some frameworks. Here are my favourites: What you’ll find below: Nine proven copywriting frameworks, ranked by current effectiveness and momentum. Each includes specific use cases, pros and cons, and ready-to-use AI prompts. How to use this: Pick…

    July 11, 2025

    WordPress Font Optimisation: A Complete Guide


    Learn how to self-host Google Fonts for better performance and user experience Understanding the Font Performance Issue When you use Google Fonts on your WordPress site, each visitor’s browser downloads font files from Google’s servers. While convenient, this approach has some drawbacks: File size concerns: Standard Google Font files typically range from 100-200KB per font…

    July 4, 2025

    Stop Losing Website Visitors in 5 Seconds: The Hero Banner Formula That Converts


    Your Website Has a Problem You’ve spent thousands on a beautiful website. Your products are amazing. Your services solve real problems. But visitors keep bouncing off your homepage faster than you can say “conversion rate.” Here’s the harsh truth: you have 5 seconds to convince someone to stay on your website. That’s it. Five seconds…

    July 4, 2025

    Hero Banner Design: Expert Tips and Best Practices for Web Designers


    Core Elements of Effective Hero Banners A hero banner typically includes: a background image or video that sets the visual tone, a compelling headline that captures your message’s essence, supporting text that provides context, and a clear call-to-action (CTA) button that encourages visitors to take the next step. Key Design Best Practices Visual Design Principles…

    Close-up of a fresh red apple with water droplets against a dark background.

    July 3, 2025

    5 Apple Web Design Principles That Can Transform Your Business Website


    Learn how to apply Apple’s proven design strategies to create more engaging and effective business websites When it comes to web design excellence, few companies command as much respect as Apple. Their websites don’t just showcase products—they create experiences that convert visitors into customers. Whether you’re running a small business or managing a corporate website,…

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