Melbourne Ecommerce Agency.
For Stores That Should Be Selling More.

Every project is different, so we start with a conversation to understand your requirements and where your store is today. From there we scope the work and put together an investment that matches. The best way to get a feel for cost is to book a chat. We’ll ask about your business, your products, and what you need the store to do. Then we’ll come back with a clear scope and figure so you know exactly what you’re looking at before committing to anything.

The diagnostic phase takes 2 to 4 weeks. During this time we’re reviewing your analytics, auditing your current store, analysing competitors, and building the action plan. The build phase depends on scope. A straightforward WooCommerce store with an existing product catalogue takes 8 to 12 weeks. A complex build with custom product types, integrations, and data migration takes 12 to 16 weeks. We’ll give you a clear timeline before any work starts. No surprises.

Sometimes a rebuild is the right call. Sometimes your existing store just needs strategic improvements. The honest answer is we don’t know until we look. That’s why we always start with a diagnostic. If your current store is on a solid platform (especially WooCommerce or WordPress) and the architecture is sound, we can often fix what’s not working without starting from scratch. If the platform itself is the problem, for example, you’re on a proprietary system that Google can’t crawl, or your hosting can’t handle your traffic, then a migration makes more sense. We diagnose first. We don’t push rebuilds when a fix will do.

Both are good platforms. The right choice depends on your business. WooCommerce suits businesses that need flexibility. Custom product types, complex pricing tiers, B2B and retail on the same store, integration with specific accounting or warehouse systems, and full ownership of your platform and data. Shopify suits businesses that want simplicity. Standard product types, straightforward pricing, and a preference for a managed hosting environment where updates happen automatically. We specialise in WooCommerce because most of the established businesses we work with need the flexibility it offers. But if Shopify is genuinely the better fit, we’ll say so.

This is a common concern, especially for businesses with an active sales team or wholesale relationships. The short answer: it shouldn’t, if it’s set up correctly. Ecommerce should complement your existing channels, not compete with them. That means thinking about pricing strategy (are online prices the same as trade prices?), customer segmentation (which customers buy online vs through your sales team?), and attribution (how do you measure which channel drove the sale?). We help you work through these questions during the diagnostic phase so your online store grows revenue without undermining the channels that are already working.

There’s a big difference between ad hoc support and a growth partnership. Ad hoc support is fixing things when they break. A plugin conflict, a payment gateway error, a product that won’t display correctly. Important, but reactive. A growth partnership is strategic. Monthly search engine optimisation work, conversion rate optimisation, new content, product page improvements, category restructuring, and regular reporting on revenue and search performance. This is how ecommerce stores grow consistently over time rather than stalling after launch. Most of our ongoing partnerships include both. We fix what breaks and we proactively work on what drives more revenue.

Yes. We’ve built and managed WooCommerce stores with hundreds of products across complex category structures. Large catalogues bring specific challenges: bulk product management, variant structures (sizes, colours, configurations), category architecture that helps both customers and search engines navigate the range, and making sure every product page is optimised without doing it manually one by one. If you have 500-plus products or a catalogue with deep sub-categories and variants, this is exactly the type of ecommerce we specialise in.

We’re based in Melbourne, on St Kilda Road, but we work with businesses across Australia. We’ve built and grown stores for businesses in Queensland, New South Wales, and Victoria. If you’re in Melbourne and prefer face-to-face strategy sessions, we’re a short tram ride from the CBD. If you’re interstate, we work just as effectively over video calls and shared dashboards. We also have a dedicated page for businesses looking for an ecommerce agency in Brisbane.