Building Websites That Work as Hard as You Do: The Smashed Avo Approach

1. The Problem We Solve for Business Owners

Have you ever looked at your website and thought, “It looks decent, so why aren’t we seeing more sales?” Or felt the frustration of juggling multiple systems that refuse to talk to each other—losing hours to tedious manual tasks? For many owners of SMEs making over $5M a year, these problems aren’t just annoying; they slow down growth.

When dealing with an outdated website, you’re losing customers before they even give you a chance. Add on broken functionality—like missing eCommerce or clunky checkout processes—and you’ve essentially rolled out a red carpet for your competitors. And in a digital age where users expect speed and convenience, any site that doesn’t meet those standards can feel more like an expense than an asset.

Beyond the surface issues, there’s a deeper pain. Every day these digital obstacles remain, business owners face:

• Lost Revenue: Potential customers slip through the cracks of clunky or non-existent online sales channels.
• Poor Customer Experience: Outdated designs and confusing navigation drive people away before they click “buy.”
• Outdated Systems: Manual admin work soaks up your time, taking you away from big-picture growth strategies.
• Stunted Growth: Without a strong online presence, you fall behind competitors who are already innovating and scaling.

For high-achieving business owners and entrepreneurs, time is the ultimate currency. When tech headaches and website woes steal time away from strategic leadership, everyone suffers—from stressed-out teams to customers who can’t get what they need.

Introducing Smashed Avo’s Philosophy

We believe that a great website should make running your business easier, not harder. We build websites that not only look good but work hard—turning visitors into customers and making sure your business stands out online.

Whether it’s reducing manual admin, streamlining sales, or making sure your customers have a smooth experience from start to finish, we’re here to make sure your website pulls its weight.
Practical and effective solutions that help you grow, backed by a team that genuinely cares about making your business better.

2. What Sets Smashed Avo Apart?

Client-First Approach

We’re here for more than just building websites. We want to help you reach your business goals. That means we start by understanding what matters most to you—more sales, better systems, or a smoother customer journey. Then we build a plan to make it happen.

Excellence in Execution

We don’t take shortcuts. Every part of your website—from how it looks to how it loads—matters. We pay attention to the details so your site isn’t just good enough; it’s built to stand out and perform.

Deep Technical Expertise

A beautiful website is great, but it only works if it helps your business run better. Need advanced integrations, custom automation, or better tools for your team? We’ve got you covered. Our focus is on solving real problems so you can grow without getting stuck in tech troubles.

Clear Communication

You shouldn’t have to learn a bunch of tech terms just to know what’s going on. We keep it simple. We’ll explain the process, answer your questions, and keep you in the loop—without burying you in jargon.

Relentless Dedication

We genuinely care about seeing your business do well. That’s why we don’t stop at “good enough.” We’re always looking for new ways to boost your results because your success is our success.

3. Case Studies: Real Problems, Real Solutions

Brunetti Oro: A Famous Melbourne Institution

• The Challenge: Rebuild a premium website that reflects their prestige. They needed a “build your own cake” feature to reduce phone orders and simplify online sales.
• Our Solution: A beautiful, high-performance site with an intuitive ordering system, allowing customers to easily customise and place orders for cakes.
• The Result: Over $1 million in online sales within the first year—a big boost for both revenue and brand reputation.

ASP & MYOB Advanced Integration

• The Challenge: ASP wanted a seamless connection between their WooCommerce store and MYOB Advanced, plus a complete online catalog so customers could order any time.
• Our Solution: A fully integrated system syncing products, orders, customers, and invoices in real-time—no more manual data entry.
• The Result: Hours saved every week, fewer errors, and 24/7 availability for happy customers who can now order at their convenience.

TRA & Wholesale Functionality

• The Challenge: TRA needed to revamp its entire eCommerce store. They wanted to double B2C sales and provide a smooth wholesale option without sacrificing their brand’s premium feel.
• Our Solution: A fresh eCommerce overhaul plus a user-friendly wholesale portal that allows customers to order what they need, when they need it.
• The Result: B2C sales have steadily doubled, and the wholesale system frees up the admin team to focus on building key relationships and growing the business.

Bayside Caravans & Starshipit: Automating Shipping

• The Challenge: Bayside Caravans wanted to make shipping easier and cut down on the back-and-forth of manual order handling.
• Our Solution: A Starshipit integration that automates shipping rates, tracking, and fulfilment, streamlining operations across the board.
• The Result: Faster shipping, happier customers, and a team freed up to focus on business growth instead of administrative tasks.

4. Why It Matters

More Than Just Websites – We Build Business Solutions
At Smashed Avo, we don’t just design websites—we solve business problems. A website should be an asset, not a liability. Whether it’s increasing sales, improving efficiency, or creating seamless user experiences, every project we take on is about delivering real results.

How Our Work Impacts Businesses

Each of the businesses we’ve worked with had a unique challenge that was costing them time, money, or growth opportunities. Here’s how our solutions made a difference:

• Brunetti Oro: By implementing a “build your own cake” feature, we didn’t just create a new website—we helped them generate over $1M in online sales, reducing phone orders and making it easier for customers to purchase.
• ASP: Automating their MYOB Advanced integration didn’t just sync data—it saved hours of manual admin work each week, reducing errors and keeping orders flowing smoothly.
• TRA: A seamless B2C & wholesale experience meant double the online sales, freeing up the team to focus on expansion rather than admin.
• Bayside Caravans: Their Starshipit integration meant faster fulfilment, fewer customer complaints, and a streamlined shipping process that allowed them to grow more efficiently.

Let’s Solve Your Business Challenges

Your website should be an asset that drives growth, not a source of frustration. If you’re dealing with outdated systems, lost sales, or inefficient processes, it’s time for a change.

🚀 Let’s build something that works as hard as you do.

Let’s Get You the Right Support

We offer two types of calls, depending on what you need:

1️⃣ Quick Check-In (Free, 15 minutes)
Not sure where to start? This call is for business owners who want to:
✅ Get quick advice on their website or strategy.
✅ See if we’re the right fit before diving deeper.
✅ Understand the next steps before making a decision.
🕒 15 minutes | No cost
📅 Book Now → 15 minute check-in call

2️⃣ Deep-Dive Consultation ($240 ex GST, 1 hour)
Have a specific challenge? This session is for those who need:
🔍 A thorough review of a technical issue.
💡 Strategic planning or expert guidance.
🛠️ Hands-on troubleshooting with a developer.
🕒 60 minutes | $240 ex GST
📅 Book Now → Deep-Dive Consultation

Which One Should You Choose?
💬 If you’re exploring options, start with the free 15-minute call.
🔧 If you need expert help now, book the 1-hour consultation.