What we did
TRA Australia is a leading name in the Australian RV and caravan accessory market. Family-owned and proudly local, they’ve built their reputation through engineering know-how, quality parts, and top-tier service.
About the Project
TRA Australia is a leading name in the Australian RV and caravan accessory market. Family-owned and proudly local, they’ve built their reputation through engineering know-how, quality parts, and top-tier service.
After decades in the industry, they needed a website that matched their scale and reliability—a high-converting online store that made it easy for customers to browse, trust, and buy.
The new site needed to be robust and user-friendly. It had to showcase hundreds of products, highlight key differentiators like same-day dispatch and easy returns, and handle both public and wholesale customers with ease.
Our Solution
We worked closely with the TRA Australia team to transform their busy legacy setup into a clean, modern eCommerce experience built for growth.
Website Design
We streamlined the design to focus on trust signals—customer reviews, delivery icons, and warranty badges. The colour palette stayed grounded in brand tones, giving it a rugged, no-nonsense feel.
Custom WooCommerce Development
We built a product-focused structure with layered navigation, live search, and tailored filters. A custom wholesale experience was added, allowing logged-in trade customers to see pricing, manage bulk orders, and reorder fast.
Responsive Design
Mobile-first layouts ensure buyers can quickly browse and purchase even from remote areas or on-site jobs. Checkout is clean and quick, even on slower connections.
Storytelling & Brand Integration
We wove in TRA’s rich heritage and customer-first approach across key pages—About, Returns, and Shop—reinforcing confidence at every step.
Results
Stronger Brand Alignment
The new site reflects TRA’s values—reliable, Aussie-made, and built for real-world use.
Better Customer Experience
From smoother navigation to mobile-ready checkout, the new experience makes finding and ordering parts easy and fast.
More Online Visibility
Built-in SEO structure with optimised product pages and content helped increase visibility across key caravan accessory search terms.
Future-Ready
The WooCommerce build supports future growth, from product expansion to wholesale login areas, automated stock syncing, and review integrations.
