Overview
Smashed Avo will create and share an annual calendar with key marketing dates. It will include all scheduled communications, send dates, and preview links. We’ll use client-provided images and videos, but can use stock assets if needed.
Process
In the first week of each month, Smashed Avo will send a proposed subject calendar for the next month. After approval, we’ll create the emails and texts and provide a preview for feedback. Edits will be made if needed and resubmitted for approval. Once finalised, the communications will be scheduled in Klaviyo for the following month.
Example
Jan 7: Suggested subjects sent to client
Jan 15: Client approves subjects
Jan 22: Email & SMS previews sent to client
Jan 22: Client requests revisions
Jan 24: Revisions completed
Jan 25: Final approval from client
Jan 26: All communications scheduled for February
Analytics
Smashed Avo will leverage Klaviyo’s advanced analytics to gain deep insights into our email and SMS campaigns. This data-driven approach will allow us to continuously optimise our messaging strategy, improve open rates, click-through rates, and conversion rates. By tracking key metrics monthly, we can identify areas for improvement and implement targeted adjustments to enhance campaign performance and deliver a superior customer experience.
Monthly Options
Tier 1
Email Campaigns: 2
Flow Optimisations: 4
Monthly Investment: $890
Tier 2
Email Campaigns: 4
Monthly Investment: $1,290
Tier 3
Email Campaigns: 8
Flow Optimisations: 6
SMS Campaigns: 2
Monthly Investment: From $2,290
