Smashed Avo eCommerce Insights Report: What the Data Actually Shows

Running a WooCommerce store means making decisions every day – about pricing, shipping, payment gateways, when to run promotions, how to reduce cart abandonment. But most of us are flying a bit blind, aren’t we?

We partnered with Metorik to dig into the data from thousands of WooCommerce stores to see what’s actually working. Not theory. Not best practices from 2019. Real patterns from real stores in 2023.

What’s Inside

This report breaks down the metrics that matter:

• Order patterns: When people buy, how much they spend, and how long it takes stores to hit major milestones
• Customer behaviour: New vs returning customers, mobile vs desktop, and what impacts AOV
• Technical setup: Most popular themes, plugins, and how stores are actually configured
• Global trends: Payment gateways, shipping strategies, and multi-currency insights
• Cart abandonment: Real recovery rates and what stores are doing about it

Who This Is For

If you’re running a WooCommerce store doing anywhere from $50K to $5M+ annually, this report has something useful for you. Whether you’re a solo founder, leading a small team, or managing ecommerce for a growing brand, these insights can help you make better decisions about where to focus your energy.

Get the Report

Download the full WooCommerce Insights Report (PDF)

P.S. If you’re looking at this data and thinking “we need to fix our checkout experience” or “our shipping strategy is costing us money” – we’ve helped dozens of stores work through exactly that. Drop us a line if you want to chat about your specific situation.