Blog

John Dwyer

Digital Strategist

December 16, 2025

Why Late Fees Trigger Abandonment People anchor on the first price they see. When shipping appears late in the checkout, it breaks that anchor. The buyer shifts from buying mode into evaluation mode. They start questioning whether they really need it, whether they can find it cheaper elsewhere, whether they should wait. Even a small…

Support

December 12, 2025

If there is one universal truth in project management, it is this, your memory is a filthy liar. It will promise you that you will remember that one client request from the call last Tuesday. It will swear that you will definitely update that task after lunch. It will even convince you that you do…

John Dwyer

Digital Strategist

November 19, 2025

This video is hilarious. It’s also an uncomfortably accurate representation of the people we work with every day. Your marketing coordinator who writes excellent product descriptions. Your customer service team who respond to enquiries within an hour. Your operations manager who keeps the business running smoothly. They’re brilliant at what they do. They excel at…

John Dwyer

Digital Strategist

November 18, 2025

Thomas Raef’s analysis was a wake-up call: every single compromised site had security plugins installed. The attackers didn’t break down doors – they walked through the front entrance using stolen credentials. Read the original analysis here: https://www.linkedin.com/pulse/when-security-plugins-arent-enough-what-111354-infected-thomas-raef-t5xfe/ His article identified the problem brilliantly, but left business owners asking “now what?” We couldn’t just forward it…

John Dwyer

Digital Strategist

November 13, 2025

PayPal, Visa, and Mastercard have each launched payment systems for AI shopping agents. These aren’t pilot programs. They’re rolling out in 2025 and 2026. The simple version: your customers will ask ChatGPT to find products. The AI will search, compare, and buy without visiting your website. What This Means for Your Business A customer says…

John Dwyer

Digital Strategist

October 27, 2025

For US and Canadian marketers entering a market that looks familiar but works differently A few weeks ago, my former colleague Phil from Sid Lee Montreal introduced me to Jessica, a fellow Canadian who’s moving to Sydney. She asked about the Australian market – what’s different, what to watch for, the usual questions you get…

John Dwyer

Digital Strategist

October 14, 2025

A better version of Lorem Ipsum. A huge thank you to Kyle Van Dusen for his outstanding work as head of the world’s biggest web community and for creating the original Website Ipsum. This UK (Australia) version was inspired by his brilliant work, and we’ve adapted it for our team to use when we need…

John Dwyer

Digital Strategist

October 9, 2025

Running a WooCommerce store means making decisions every day – about pricing, shipping, payment gateways, when to run promotions, how to reduce cart abandonment. But most of us are flying a bit blind, aren’t we? We partnered with Metorik to dig into the data from thousands of WooCommerce stores to see what’s actually working. Not…

John Dwyer

Digital Strategist

October 6, 2025

Quick Summary With Australian ecommerce sales reaching $69 billion in 2024 (a 12% year-over-year increase), online store owners are under more pressure than ever to scale efficiently. Product descriptions are one of the most time-consuming tasks for WooCommerce stores, yet they’re essential for conversions and SEO. Tired of writing the same product descriptions over and…