August 21, 2025
Your Guide to Planning a High Performance Business Website
Follow this essential guide to define your business goals, choose the best platform, and create a site that drives growth.
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August 21, 2025
A Practical Guide to High Converting Aussie E Commerce
Learn the key steps to create a successful online shop tailored specifically for Australian customers.
August 21, 2025
A Straightforward Guide to SEO for Aussie Businesses
Discover practical steps to improve your website’s performance on search engines and connect with more local customers.
August 4, 2025
Copywriting Framework Cheat Sheet to Get Through Writer’s Block (With AI Starters)
I meet a lot of businesses that struggle with their copy. Everyone’s eyes light up when I share some frameworks. Here are my favourites: What you’ll find below: Nine proven copywriting frameworks, ranked by current effectiveness and momentum. Each includes specific use cases, pros and cons, and ready-to-use AI prompts. How to use this: Pick…
July 11, 2025
WordPress Font Optimisation: A Complete Guide
Learn how to self-host Google Fonts for better performance and user experience Understanding the Font Performance Issue When you use Google Fonts on your WordPress site, each visitor’s browser downloads font files from Google’s servers. While convenient, this approach has some drawbacks: File size concerns: Standard Google Font files typically range from 100-200KB per font…
July 4, 2025
Stop Losing Website Visitors in 5 Seconds: The Hero Banner Formula That Converts
Your Website Has a Problem You’ve spent thousands on a beautiful website. Your products are amazing. Your services solve real problems. But visitors keep bouncing off your homepage faster than you can say “conversion rate.” Here’s the harsh truth: you have 5 seconds to convince someone to stay on your website. That’s it. Five seconds…
July 4, 2025
Hero Banner Design: Expert Tips and Best Practices for Web Designers
Core Elements of Effective Hero Banners A hero banner typically includes: a background image or video that sets the visual tone, a compelling headline that captures your message’s essence, supporting text that provides context, and a clear call-to-action (CTA) button that encourages visitors to take the next step. Key Design Best Practices Visual Design Principles…
July 3, 2025
5 Apple Web Design Principles That Can Transform Your Business Website
Learn how to apply Apple’s proven design strategies to create more engaging and effective business websites When it comes to web design excellence, few companies command as much respect as Apple. Their websites don’t just showcase products—they create experiences that convert visitors into customers. Whether you’re running a small business or managing a corporate website,…
July 3, 2025
The Complete Guide to Using StoryBrand Framework for Web Design
The Complete Guide to Using StoryBrand Framework for Web Design Introduction The StoryBrand framework, created by Donald Miller, revolutionises web design by putting your customer at the centre of their story—not your brand. The StoryBrand framework is one method to craft a narrative that puts the emphasis on the customer’s needs rather than the company’s….
February 10, 2025
Building Websites That Work as Hard as You Do: The Smashed Avo Approach
1. The Problem We Solve for Business Owners Have you ever looked at your website and thought, “It looks decent, so why aren’t we seeing more sales?” Or felt the frustration of juggling multiple systems that refuse to talk to each other—losing hours to tedious manual tasks? For many owners of SMEs making over $5M…
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