Industry playbooks

Playbooks from real industries.

Each playbook is a worked strategy roadmap for a business in a real industry. We have built them as samples, so you can see how we think and borrow what fits your own situation. Names and details are changed. The structure and depth match what a Foundation client receives.

Open any playbook for the full 13-module roadmap. If you'd like one built around your own organisation, book a quick call.

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Sample playbooks. Strategy, persona and journey are illustrative, built from public information about real businesses. Names and identifying details have been changed.

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist