The part that usually waits for a proposal is on this page. What each way in costs, who
you deal with, how the price is set, when you pay, and what you own at the end.
How a first conversation goes
Fifteen minutes on a call, with nothing to prepare. You say what is in front of you and what
it is costing you, and we say which of the three ways in fits, or that none of them do.
Prices are set in writing, after the call. If there is a job in it, the scope and the price
come to you afterwards, and you decide with the number in front of you.
They build on each other. Start with an hour if you have a question, move to a project
when there is a problem worth solving, and make it ongoing when the work stops being a
one-off. If you are not sure which one fits, that is what the call is for.
Start small
Session
$240 an hour, excluding GST
An hour of help on whatever is in front of you. Advice, a look at something that has stopped working, or a small job you already know needs doing. Nothing to scope, and nothing to commit to past the hour.
You want a second opinion before you commit to a rebuild.
Something has stopped working and nobody there can fix it.
You already know the change you want and you would rather someone just made it.
Solve something valuable
Project
A fixed quote, agreed before work starts
A defined problem, solved end to end: a website, a store and the system behind it, the pages that get you found, or an automation that takes a job off your people.
A site, a store or a search build is quoted as a fixed price off the roadmap, so the number you see is for a plan you have already read. Builds have a floor: websites start at $5,000 and stores at $10,000, both excluding GST. An automation project is priced on what solving it returns for you rather than on the hours it takes us. Either way the scope and the price are agreed in writing before anyone starts.
A site, a store or a search build starts with the Digital Roadmap. Half a day with the people who know the business, and you leave with the written plan, a deck you can share, and the quote.
It covers who buys from you, what they need to see before they call, the work that follows from that, and the order to do it in. Yours to keep, whether or not we build it.
An automation project only needs a roadmap when the job has to be looked into before we can quote it. On the AI page that is called an Automation Roadmap. A job that is already clear goes straight to a scoped build.
Digital Roadmap, remote
From $1,400, excluding GST
The workshop over Zoom. One buyer type and the path they take, mapped end to end, with the report, the deck and the quote.
Digital Roadmap, in person
From $2,400, excluding GST
The workshop on site. Several buyer types, the full plan, and a read across what you have now.
Software needs updating, plugins get abandoned, forms quietly stop sending, and somebody has to be watching. Past that there is a second question, which is whether the thing is bringing you work or just sitting there.
Pick the one that matches what the site or the store has to do next. Plenty of businesses start on care and step up when it starts earning its keep.
Keep it working
Somebody is watching it, and you know who to ring.
From $200 a month, excluding GST
Hosting, updates and backups.
Monitoring that checks the site is up and the forms are still sending, and tells us when they are not.
The small edits you would otherwise sit on, within the hours your plan carries each month.
One named person who picks up.
Make it grow
Someone works on the site every fortnight, treating it as a way of winning work.
From $2,500 a month, excluding GST
Someone measured on the work the site wins you.
A fortnight of work at a time: read the numbers, change something, see what it did.
Pages written to win a particular job, and the enquiry form behind them.
One monthly report, ending in a decision.
The third of those has a bigger version on two of our services. On traffic and leads it is a
growth programme, from $6,000 a month, excluding GST, where search, ads and conversion
work run under one plan and one team. On AI and automation it is a
Fractional Digital Strategist, from $10,000 a month, excluding GST. That is someone on
your team whose week goes on finding the jobs worth automating and building them.
Bring us the job and we will tell you which of the three it needs.
John, directly. He owns the plan, the relationship and the technical direction, with a small build and care team behind him. The person who takes the first call is the person you deal with for as long as we work together.
How we quote
Fixed, in writing, before anyone starts. New pages, new integrations and major redesigns are quoted separately, the same way. Every number is agreed before the work it pays for.
How we bill
The roadmap is paid up front. Projects are split into a deposit and stage payments, set out in the quote. Ongoing work is invoiced monthly in advance. Hosting, domains, software licences, plugins and ad spend are billed to you directly, in your name.
How we hand over
You own the report and the deck whether or not we build anything. When a build goes live you own the site, the content and every account we set up for you, and the handover includes sitting with your team until they can run it. If we part ways you keep the lot, logins included.
When we say no
When the job would cost you more than it is worth fixing, when the timing is wrong, and when it is work someone else does better than us. You hear it on the call, and we will point you somewhere useful if we know somewhere.
Questions we get asked
The ones that come up on nearly every first call.
Do I have to start with a roadmap? +
If you already have a plan, send it over instead. We will quote it, and tell you straight if part of it should wait. If there is no plan, a site, store or search build starts with the Digital Roadmap. An automation project needs one only when the job has to be looked into first.
Can I book an hour and stop there? +
Yes. A session finishes when the hour does, and plenty of them end with us saying the job is smaller than you thought or that you should leave it alone for now. The hour stands on its own.
Is there a lock-in on the ongoing work? +
Care runs month to month with no lock-in. You stay while it is worth it. The traffic growth programme carries a minimum term, because a search programme judged after six weeks tells you nothing.
What if the number is more than I had in mind? +
Say so. The roadmap shows what can wait, and the first move is often smaller than the whole plan. A roadmap on its own, with no build, is a fine outcome. You leave with a plan you can act on with us or with someone else.
Book a discovery call
Talk it through with John
What is in front of you, what it is costing you, and what we would do about it. No pitch.
No obligationA straight chat about where your business is at. No pitch deck, no pressure to sign anything.
Fifteen focused minutesWe keep it tight and respect your time, so you get value even from a short call.
Clear next stepsYou leave with at least one practical idea you can act on, whether or not we work together.
Your consultation will be with
John DwyerFounder, Smashed Avo Digital
Not ready for a call?
Write to John instead. A line or two on what is going on is enough.
