Web

Your website should look like the business you actually run

The business grew, you started going after bigger jobs, and the person who could edit the site left. Now changing a price means ringing someone, and the site still describes the business you were three years ago. We rebuild around how you win work, and we hand it back in a state your team can keep current.

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Rated 5.0 on Google by the Australian businesses we work for. Read the reviews (opens in a new tab)

A good week, as a feed

  1. Monday A quote request came in with photos and the suburb.
  2. Tuesday Someone read the answer instead of ringing to ask.
  3. Wednesday A new starter changed the price list herself.
  4. Thursday The new service page turned up in search.
  5. Friday Someone found you from a town you have never worked in.
  6. Saturday A caller already knew what you charge to come out.
  7. Sunday An enquiry arrived while the office was shut.

Should you still be running the site yourself?

Keep doing it yourself when

  • It’s a simple site and someone here edits it without fear.
  • Nothing has broken on it in the last year.
  • The changes you make are words and photos, not new features.

If the first list is you, leave the site alone. We’ll say so on the call.

It’s time to hand it over when

Tick any of these that have happened here.

How can I work with you?

Three ways in, and they build on each other. Start with an hour if you have a question, move to a build when the site is costing you work, and keep it looked after once it is live. If you are not sure which one fits, that is what the call is for.

  1. Start small

    Session

    $240 an hour, excluding GST

    An hour of help on whatever is in front of you. Advice, a look at something that has stopped working, or a small job you already know needs doing. Nothing to scope, and nothing to commit to past the hour.

    • You want a second opinion before you commit to a rebuild.
    • Something on the site has broken and nobody there can fix it.
    • You already know the change you want and you would rather someone just made it.

  2. Solve something valuable

    Website build

    From $5,000, excluding GST, quoted fixed off the roadmap

    A site built around how your business wins work, handed back in a state your team can keep current. The roadmap ends in a written quote for the build, agreed before anyone starts, so the number you see is for a plan you have already read.

    It is built to be quick, structured so search can read it from day one, and designed for a phone on its own terms rather than squeezed down from the desktop.

    Every build starts with the roadmap. Half a day with the people who know the business, and you leave with the written plan, a deck you can share, and the quote.

    It covers who buys from you, what they need to see before they call, the pages that follow from that, and the words they search for. Yours to keep, whether or not we build the site.

    • Digital Roadmap, remote

      From $1,400, excluding GST

      The workshop over Zoom. One buyer type and the path they take through the site, mapped end to end, with the report, the deck and the quote.

    • Digital Roadmap, in person

      From $2,400, excluding GST

      The workshop on site. Several buyer types, the full page plan, and a read across the content you already have.

    How the roadmap works

  3. Make it ongoing

    Once the site is live

    WordPress needs updating, plugins get abandoned, forms quietly stop sending, and somebody has to be watching. Past that there is a second question, which is whether the site is bringing you work or just sitting there.

    Pick the one that matches what the site has to do next. Plenty of businesses start on care and step up when the site starts earning its keep.

    • Keep it working

      Somebody is watching it, and you know who to ring.

      From $200 a month, excluding GST

      • Hosting, updates and backups.
      • Monitoring that checks the site is up and the forms are still sending, and tells us when they are not.
      • The small edits you would otherwise sit on, within the hours your plan carries each month.
      • One named person who picks up.

    • Make it grow

      Someone works on the site every fortnight, treating it as a way of winning work.

      From $2,500 a month, excluding GST

      • Someone measured on the work the site wins you.
      • A fortnight of work at a time: read the numbers, change something, see what it did.
      • Pages written to win a particular job, and the enquiry form behind them.
      • One monthly report, ending in a decision.
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Two builds, and what each one had to solve

Both are live today, and both write-ups are still being written, so this is the short version of each.

See the rest of our work
The Crank website we built for an NDIS coaching service

Website · NDIS coaching

Crank

An NDIS coaching service with a support offering that took a long time to explain. Participants, their families and the people who coordinate their support all had to understand the same thing from different starting points. We built the site in plain language and structured it so each of those readers finds their own way in.

The MTI website we built for a MedTech education provider

Website · MedTech education

MTI

A dedicated MedTech education provider whose site had three jobs at once: educate prospective students, convert enquiries, and connect learners with the industry they are training for. We built it around those three jobs rather than around a brochure. It launched in May 2025.

What sits under Web

Two build paths, plus the two things every site needs once it is live.

Questions we get asked

The ones that come up on nearly every Web call.

What does a website cost?
Builds start at $5,000, excluding GST. The exact number comes out of the roadmap, as a written quote for your build agreed before anyone starts, so what you are shown is the price of a plan you have already read. The roadmap is a fixed price in one of two tiers, both listed on this page. Ongoing care starts at $200 a month, and the growth plan, where someone works on the site every fortnight, starts at $2,500. Everything we charge for is listed on the services page.
Can our team edit it?
Yes, and it is one of the constraints the build is designed around. The pages your staff will change are built to be changed. We record the walkthrough so the next person who joins can learn it without ringing us.
Do we own everything?
Yes. Hosting, domains and licences are billed to you directly, in your name, and we set them up and run them. Everything stays in your name if we part ways.
How long does it take?
A focused small-business site is measured in weeks, a larger build with content work in months. The roadmap gives you the date before you commit, and the quote holds it.

Book a discovery call

Talk it through with John

Fifteen minutes on the Web line and whether a roadmap is the right first step. No pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Founder, Smashed Avo Digital

Not ready for a call?

Write to John instead. A line or two on what is going on is enough.

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Prefer to contact us directly?

Call, email or use the contact page.

Call (03) 8338 4468 Email us Use the contact page