Smashed Avo services

Start with what is happening in the business.

Most owners do not arrive knowing which service name they need. Pick the situation that sounds familiar, or start with the Digital Growth System when several problems overlap.

Three service lanes

Choose the job, not the agency label.

Each lane follows a practical order: decide, build, improve and maintain. Every service below has a clear fit and boundary.

Growth, Strategy and AI

Start with the system, then shape the strategy and AI work around it.

Start here · Step 1

Several parts of the online business are pulling in different directions

Digital Growth System

The website, enquiries, reporting, AI tools and ongoing work do not add up to one manageable system.

Useful outcome
A practical order of work across foundations, pipeline and handover.
Best fit
Start here when more than one digital problem is competing for attention.
Find the first useful move
Diagnose and decide · Step 2

You need a clear plan before committing budget

Digital Strategy

The business has ideas, suppliers or pressure to act but no agreed order of work.

Useful outcome
A practical roadmap that makes priorities, dependencies and what can wait visible.
Best fit
Choose this for a defined planning engagement before build or ongoing delivery.
Book a strategy conversation
Diagnose and decide · Step 3

Supplier reports show activity but not whether the spend is helping

Marketing Oversight

Every supplier reports on its own channel and the owner still has to connect the evidence and make the decision.

Useful outcome
A plain-English decision view across spend, suppliers, evidence gaps and next actions.
Best fit
Choose this when marketing is active but senior owner-side judgement is missing.
Book a marketing oversight call
Build or repair · Step 4

A repeatable task is trapped in one person’s head

AI Consulting

Proposals, reporting, follow-up or admin still depend on manual knowledge and repeated effort.

Useful outcome
A practical team workflow with human review, ownership and a clear recovery path.
Best fit
Choose this when a specific repeatable workflow is ready to be designed and implemented.
Discuss an AI workflow
Set the team up · Step 5

Staff are already using AI without shared rules

AI Policy and Enablement for Teams

AI use is scattered, expectations are unclear and nobody has agreed what safe, useful adoption looks like.

Useful outcome
A usable policy, practical team training and a prioritised opportunity plan.
Best fit
Choose this to establish team guardrails and capability before building workflows.
Book an AI enablement call

eCommerce

Sell online and connect your store to the systems behind it.

Begin the journey · Step 1

You sell offline and need a safe first move online

eCommerce Adoption

The business knows it needs to sell online but platform, catalogue, channel and launch decisions are still unresolved.

Useful outcome
A staged path to online sales that protects channel continuity and trains the team to run the store.
Best fit
Choose this before the first store launch or when an earlier attempt never became operational.
Plan a safe move online
Build or repair · Step 2

Trade customers still call or email to place routine orders

B2B and Wholesale Ecommerce

Wholesale ordering relies on staff even when customers know what they need.

Useful outcome
A trade ordering experience built around customer accounts, pricing, stock and repeat purchasing.
Best fit
Choose this when trade ordering and account rules are the core buyer journey.
Discuss trade ordering
Build or repair · Step 3

Your WooCommerce store is fragile or full of workarounds

WooCommerce Development

The current store works around the business instead of supporting its catalogue, customers and operations.

Useful outcome
A maintainable WooCommerce implementation with the important operational paths tested.
Best fit
Choose this for store implementation, rebuild or remediation work.
Book a WooCommerce conversation
Connect systems · Step 4

The store and ERP disagree on stock, price or orders

ERP and Systems Integration

Product, customer, stock and order data do not move reliably between systems.

Useful outcome
A mapped and tested integration with clear ownership of data and failure handling.
Best fit
Choose this when system-to-system data movement is the main operational risk.
Discuss the integration
Improve what is live · Step 5

The store is live but sales have plateaued

Ecommerce Growth and Optimisation

An established store has activity but no clear evidence-led improvement rhythm.

Useful outcome
Prioritised conversion, search, paid and analytics work tied to store performance.
Best fit
Choose this after launch when the store and data are mature enough to optimise.
Discuss ecommerce growth

Website and Digital Presence

A website that reflects the business you have built, kept healthy over time.

Build or repair · Step 1

The website makes an established business look smaller than it is

Website Design

The business has outgrown a website that is hard to trust, navigate or keep current.

Useful outcome
A clear, fast website shaped around the business, buyer journey and clean handover.
Best fit
Choose this for an established business with a broader website and content job.
Book a website conversation
Build or repair · Step 2

A small business needs a credible website without an oversized project

Small Business Website Design

The business needs a focused website that explains the work and makes contact easy.

Useful outcome
A practical small-business website with clear pages, search foundations and handover.
Best fit
Choose this for a focused small-business website scope rather than a complex platform or large content programme.
Discuss a small-business website
Improve what is live · Step 3

The right buyers cannot find the business in search

Small Business SEO

The site is not consistently visible for the services and locations that matter.

Useful outcome
A staged search programme covering technical foundations, useful pages and measured improvement.
Best fit
Choose this when the website is credible enough to support ongoing search work.
Discuss the SEO starting point
Keep it healthy · Step 4

Nobody clearly owns website updates, security or fixes

WordPress Care Plans

Updates, backups, security and small fixes become urgent only after something breaks.

Useful outcome
A maintained WordPress site with a clear support path and regular care.
Best fit
Choose this for ongoing WordPress care after launch or takeover.
Discuss website care

Verified signals

Senior advice, with the claim kept in context.

5.0
Google ratingPublic rating displayed on the current Marketing Oversight page.Source: Smashed Avo Google Business Profile
Since 2018
Working with Australian businessesAgency operating history, not a result claim.Source: Smashed Avo business history

Not sure where to start?

You do not need to diagnose this alone.

Bring the part that feels stuck. We will help you choose the smallest useful starting point and tell you what can wait.

Book a practical fit call Fifteen focused minutes. No obligation and no need to prepare a polished brief.

Service fit

Book a practical fit call

Bring the part that feels stuck. John will help you work out the smallest useful service, whether that is one focused fix or a broader Digital Growth System conversation.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist