Digital Growth System
A practical order of work across foundations, pipeline and handover.
Start here when more than one digital problem is competing for attention.
See the Digital Growth SystemSmashed Avo services
Most owners do not arrive knowing which service name they need. Pick the situation that sounds familiar, or start with the Digital Growth System when several problems overlap.
A practical order of work across foundations, pipeline and handover.
Start here when more than one digital problem is competing for attention.
See the Digital Growth SystemThree service lanes
Each lane follows a practical order: decide, build, improve and maintain. Every service below has a clear fit and boundary.
Start with the system, then shape the strategy and AI work around it.
Several parts of the online business are pulling in different directions
The website, enquiries, reporting, AI tools and ongoing work do not add up to one manageable system.
You need a clear plan before committing budget
The business has ideas, suppliers or pressure to act but no agreed order of work.
Supplier reports show activity but not whether the spend is helping
Every supplier reports on its own channel and the owner still has to connect the evidence and make the decision.
A repeatable task is trapped in one person’s head
Proposals, reporting, follow-up or admin still depend on manual knowledge and repeated effort.
Staff are already using AI without shared rules
AI use is scattered, expectations are unclear and nobody has agreed what safe, useful adoption looks like.
Sell online and connect your store to the systems behind it.
You sell offline and need a safe first move online
The business knows it needs to sell online but platform, catalogue, channel and launch decisions are still unresolved.
Trade customers still call or email to place routine orders
Wholesale ordering relies on staff even when customers know what they need.
Your WooCommerce store is fragile or full of workarounds
The current store works around the business instead of supporting its catalogue, customers and operations.
The store and ERP disagree on stock, price or orders
Product, customer, stock and order data do not move reliably between systems.
The store is live but sales have plateaued
An established store has activity but no clear evidence-led improvement rhythm.
A website that reflects the business you have built, kept healthy over time.
The website makes an established business look smaller than it is
The business has outgrown a website that is hard to trust, navigate or keep current.
A small business needs a credible website without an oversized project
The business needs a focused website that explains the work and makes contact easy.
The right buyers cannot find the business in search
The site is not consistently visible for the services and locations that matter.
Nobody clearly owns website updates, security or fixes
Updates, backups, security and small fixes become urgent only after something breaks.
The website is missing current privacy, terms or cookie documents
Required website policies are missing, stale or maintained manually.
Verified signals
Not sure where to start?
Bring the part that feels stuck. We will help you choose the smallest useful starting point and tell you what can wait.
Service fit
Bring the part that feels stuck. John will help you work out the smallest useful service, whether that is one focused fix or a broader Digital Growth System conversation.
Your consultation will be with
A quick heads-up
We use privacy-friendly analytics to see how people enjoy the site. We don't track who you are or your identity. Privacy Policy