eCommerce

Let your customers order without anyone typing it in

A customer picks something at ten at night on her phone, a dealer emails an order the way he always has, and someone here types both of them in again. Meanwhile the store says one thing about stock and the system that runs the business says another. We build the store your customers can order from themselves, with the right price in front of them whether they are buying one or forty, and we connect it to the system that already holds your stock, your pricing and your customers.

WooCommerce or Shopify. Whether you sell to the public, to trade, or to both.

Book a discovery call Write to us

Rated 5.0 on Google by the Australian businesses we work for. Read the reviews (opens in a new tab)

The order path

  1. An order is placed

    On the website

    A shopper, on her phoneA dealer, at trade price

  2. Stock adjusts

    In the system that holds your stock

  3. An invoice is raised

    In your accounting system

  4. It is picked and shipped

    From the same order, once

Nobody typed anything.

Should you still be running the store yourself?

Keep doing it yourself when

  • You’re on Shopify with standard shipping and you pack the orders.
  • The store and your accounting agree without anyone checking.
  • The catalogue changes about once a season.

If the first list is you, the store is doing its job. We’ll tell you that.

It’s time to hand it over when

Tick any of these that have happened here.

How can I work with you?

Three ways in, and they build on each other. Start with an hour if you have a question, move to a build when the ordering is costing you people, and keep it looked after once it is live. If you are not sure which one fits, that is what the call is for.

  1. Start small

    Session

    $240 an hour, excluding GST

    An hour of help on whatever is in front of you. Advice, a look at why the store or its numbers are misbehaving, or a small job you already know needs doing. There is nothing to scope first, and it finishes when the hour does.

    • The store and your stock system disagree and you want to know why.
    • Orders are being keyed in by hand and you want to know what could stop that.
    • You know exactly what needs changing on the store and want it done today.

  2. Solve something valuable

    Store and systems build

    From $10,000, excluding GST, quoted fixed off the roadmap

    The build the roadmap scoped, priced and sequenced: the storefront, the pricing rules for who is buying, and the connection to the system that already runs the business. The roadmap ends in a written quote, agreed before anyone starts, so the number you see is for a scope you have already read.

    The store and the connection are tested against your own orders rather than sample data, we cut over on live trading, and your team is trained on it before we step back.

    Every build starts with the roadmap. Half a day with the people who take the orders and the people who pack them, and you leave with the written plan, a deck you can hand to a board, and the quote.

    It settles the thing that sinks these projects: which system owns stock, price and customer, and in what order the launch happens, including keeping the reps whole where you sell through them. Yours to keep, whether or not we build it.

    • Digital Roadmap, remote

      From $1,400, excluding GST

      The workshop over Zoom. One customer type and the one order that matters most, followed from the moment it is placed to the moment it is packed, with the report, the deck and the quote.

    • Digital Roadmap, in person

      From $2,400, excluding GST

      The workshop on site and technical. Several customer types, the catalogue, and a read across the systems that hold your data.

    How the roadmap works

  3. Make it ongoing

    Once the store is live

    A store with a connection behind it has more moving parts than a website. Platforms push updates, carriers change their interfaces, a supplier renames a field, and a feed goes quiet at four in the afternoon. Past that there is a second question, which is what each visit to the store is actually worth.

    Pick the one that matches where the store is. Plenty of businesses start on care and step up once the orders are flowing and the job becomes selling more of them.

    • Keep it working

      Somebody is watching the store and the connection behind it.

      From $200 a month, excluding GST

      • The store kept current, whatever it runs on, with its apps and its backups.
      • Checkout and payments tested on a schedule, not after a customer complains.
      • Stock and order checks, so the store and the system that runs the business still agree.
      • One named person who knows your store.

    • Make it grow

      Someone works on the store every fortnight, measured on what each visit is worth.

      From $2,500 a month, excluding GST

      • Someone measured on what a store visit is worth.
      • A fortnight at a time: find where orders are being lost, fix that, measure it.
      • Product pages, postage and the checkout people are dropping out of.
      • One report a month, ending in what we do next.
Book a discovery call

Two stores, taking real orders now

Both of these sell to trade, which is the harder version of the job. The same build works when your customers are the public.

The TRA Australia store we built for caravan and camping parts

eCommerce and systems · caravan and RV parts

TRA Australia

A family-owned leader in Australian RV and caravan accessories, selling through their own store and through eBay, with stock and order truth in MYOB. The original sync polled on a schedule and lagged. We replaced it.

  • Both sales channels create customers and sale orders in MYOB automatically.
  • The old sync ran on a timer and lagged. Orders now land in MYOB the moment they are placed.
  • Carrier monitoring that is public-holiday aware, so it alerts on real outages and stays quiet on long weekends.

Source: TRA Australia case study, November 2023 to now.

Read the TRA Australia case study
The account-holder login page we built for ASP Components dealers

B2B and wholesale · MYOB Advanced

ASP Components

ASP runs its stock and pricing truth in MYOB Advanced. Wholesale dealers had to ring support to see their pricing or place an order. We designed and built an account-holder portal so they set up their own login and order themselves.

  • Dealers see their own discounted pricing and order without phoning support.
  • Designed in Figma and signed off before build time was spent.
  • Quoted as a fixed price and delivered at that price.

Source: ASP Components account-holder portal case study, May 2026.

Read the ASP Components case study

Five ways we work on stores

In the order a business meets them, on WooCommerce or on Shopify. One or two is a normal starting point.

Questions we get asked

The ones that come up on nearly every eCommerce call.

What does a store cost?
Stores start at $10,000, excluding GST, and are quoted as fixed-price projects off the roadmap, so the exact number is for a scope you have already read. The roadmap ends in that written quote, agreed before anyone starts, and it is a fixed price in one of two tiers, both listed on this page. Ongoing care starts at $200 a month, and the growth plan, where someone works on the store every fortnight, starts at $2,500. Everything we charge for is listed on the services page.
Will an online store upset our sales reps?
It can, and that is worth planning for rather than hoping about. We stage the launch so the reps keep their accounts and the store takes the routine repeat orders they did not want anyway. The sequencing goes in the roadmap.
Do you work with the system we already run?
We work most often with Cin7, Jim2, Unleashed, Attaché and MYOB, including MYOB Advanced. If yours is not on that list we will read its API and tell you what it can do before we quote.
Does it have to be WooCommerce?
No, though it often is, because complex catalogues, account pricing and trade rules are where Woo is strongest and where we are deepest. If your business points somewhere else, the roadmap will say so.

Book a discovery call

Talk it through with John

Fifteen minutes on the eCommerce line and whether a roadmap is the right first step. No pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Founder, Smashed Avo Digital

Not ready for a call?

Write to John instead. A line or two on what is going on is enough.

Write to us

Prefer to contact us directly?

Call, email or use the contact page.

Call (03) 8338 4468 Email us Use the contact page