SEO services for small business

SEO services for small business owners who want buyers, not just traffic

Our SEO services for small business are built around one outcome: buyers finding you and getting in touch. Content, local search and measurement, run by one senior person.

For Australian service businesses doing $500k to $5M with a decent site nobody finds.

Melbourne based, working with businesses Australia-wide since 2018.

The engine

What our SEO services for small business cover

Plenty of agencies sell SEO packages by the kilo: so many blog posts, so many backlinks, delivered whether they help or not. We run an engine instead, and every part of it has a reason to exist.

01

Content

Written from your knowledge

We interview you, record the call, and turn what you already know into pages and articles that answer what buyers actually search. Your expertise, written up properly.

  • Extraction calls with the owner
  • Service and area pages
  • Articles that answer buyer questions
02

On-page and technical

A site Google can read

Titles, headings, internal links, page speed and schema, kept in order so the content you publish gets the credit it earns.

  • Keyword-mapped titles and headings
  • Internal linking that makes sense
  • Technical hygiene, monitored
03

Measurement

Proof it is working

Rankings tracked weekly, enquiry events wired into analytics, and a plain-English report so you can see the line from search to enquiry.

  • Rank tracking on your real keywords
  • GA4 events on every enquiry path
  • Reporting you can actually read
Not sure what your site needs?

Bring it to a call and we will tell you where the quickest gains are.

Book a call

Found nearby

Local SEO services: getting found in your service area

Most small business searches have a place attached: your suburb, your city, "near me". Local SEO services make sure you show up in those moments, wherever in Australia you operate.

Google Business Profile

Your profile set up and maintained properly: categories, services, photos and posts that match what buyers search in your area.

Reviews that keep coming

A simple, repeatable way to ask happy customers for reviews, so your rating reflects the work you actually do.

Citations and consistency

Your name, address and phone number consistent everywhere they appear, so Google trusts the details.

Area pages that earn their place

Pages for the areas you genuinely serve, written with real local substance instead of suburb-swapped templates.

The honest scoreboard

How we measure SEO, so you know it's working

Most of the market does not wire measurement at all. Reports arrive full of impressions and sessions, and nobody can say whether the work produced a single enquiry.

We track rankings on the keywords that matter to you, fire analytics events on every enquiry path, and send a report in plain English. If something is not working, the report says so, and we change course.

Tracked

Rankings on real keywords

The terms buyers actually use, tracked weekly, with movement explained rather than buried in a dashboard.

Counted

Enquiries, by source

Form submits, calls and booking clicks all fire tracked events, so we can show which channel each enquiry came from.

Client results

The numbers behind the claims

Brunetti Oro is a Melbourne institution. We ran their digital end to end, the SEO and the Google Ads both ours. In the twelve months to March 2026 the store did A$1.96M, up from A$1.33M the year before, with organic search traffic up 46% year on year. The email work returned A$194,000 in attributed revenue over two years.

A$1.96MBrunetti Oro online revenue, up from A$1.33M
+47.9%year-on-year revenue growth
+46%organic search traffic, year on year
A$194Kemail-attributed revenue over two years

We also manage WooCommerce stores putting through seven figures a year, including ERP-connected builds for a national parts distributor. More client results.

Investment

What SEO services for small business cost

Most clients sit between $1,800 and $5,000 a month, month to month, depending on scope. No lock-in contracts: the work has to keep earning its place each month. We agree the scope in writing before anything starts, so you know exactly what the retainer covers.

SEO works better on a site built for it. If yours is holding the work back, see our small business website design page, or the Website Foundation package if you want a website and a plan quickly.

Step 1

SEO Readiness Setup

Get measurable before you spend a cent on SEO

$1,500 one-off

For businesses with a website but no working analytics, Search Console or Google Business Profile.

  • Google Analytics installed and verified firing, with lead events on your forms and phone clicks
  • Search Console verified, sitemap submitted, your starting numbers recorded
  • Google Business Profile claimed, completed and matched to your website details
  • Business name, address and phone checked for conflicts across the major directories
  • Rank and AI-visibility tracking switched on for your key searches
  • A baseline pack you own, so in 30 days you can see exactly what changed
Get set up

Required before any audit or monthly plan. Included if you start with the Audit.

Step 3

SEO Growth Plans

We run the plan, you watch the numbers move

From $1,800 per month
Local$1,800/mo
Growth$3,000/mo
Accelerate$5,000/mo

For audited businesses ready to compound month over month.

  • Monthly fixes worked straight off your Game Plan
  • Search-optimised content written for humans and cited by AI engines
  • Google Business Profile kept active: weekly posts, review responses, photos
  • Rankings, AI visibility and backlinks tracked, every change logged against results
  • Plain-English monthly report: what we did, what moved, what's next
  • Quarterly re-score with before-and-after proof
Talk to us about a plan

Requires a current audit. 3-month minimum recommended — rankings move in stages, clicks come last.

Readiness + Audit together: $3,500

Start with both for $500 less than buying them separately. A clean single entry point: you'll know your baseline and your game plan before spending a cent on monthly work.

Book a call

Questions

Common questions before starting

Straight answers, including the one most agencies dodge.

How long does SEO take to work?

Expect early movement in two to three months and meaningful results in six to twelve. SEO compounds: the work we do this month keeps paying next year, which is why we price it as an ongoing engagement rather than a one-off fix.

Do you guarantee rankings?

No, and you should be wary of anyone who does. Nobody controls Google. What we do guarantee is the work itself: what we said we would publish and fix each month, and measurement honest enough to show whether it is paying off.

What's included each month?

Content written from your knowledge, on-page and technical work, local SEO upkeep, rank tracking and a plain-English report. The exact mix depends on your scope, and we agree it with you up front.

Do we own the content you write?

Yes, all of it. The pages, the articles and the research behind them are yours. If we ever part ways, everything stays on your site.

Can you work with our existing website?

Usually, yes. If the site has solid bones we work with it. If the platform is genuinely holding the work back, we will show you why and quote the fix separately, so you can make the call with real information.

Next step

Find out why buyers aren't finding you

Book a call and we will look at where you rank, what your competitors are doing, and where the quickest gains are for your business.

Book a call

Not ready to talk? Start with a free Google visibility check and see how your business shows up when local customers search.

"If SEO is not the right spend for you yet, we will say so on the first call. It is a long game, and it only makes sense when the foundations are right."

Smashed Avo

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist