The Website Foundation package

The home page that wins the work, delivered in 14 days

For Australian service businesses doing $500k to $5M. One page built to convert, a plan for every page after it, and a roadmap for the year ahead.

Book a 15-minute call

8+ years in business · Melbourne based, working Australia-wide · You deal with John directly

What you get

Four things, finished, in two weeks

A home page built to win work

One conversion-focused page with a clear offer, proof, and copy written from how your business actually wins jobs. Built to convert, with no template filler.

A page plan for the rest of the site

A written plan for every page your site needs: what each one says, who it is for, and the order to build them in. Use us for the build, or take it anywhere.

A 12-month digital roadmap

A written plan for the year ahead: what to do, in what order, and what each step should return. Yours to keep whether or not we do the work.

Conversion paths and measurement

Enquiry form, click-to-call and booking, wired in and tested, with analytics events firing on every enquiry path from launch. No guessing about what the page brings in.

After launch, most clients keep us on for the growth work: content, SEO, ads and email, run month to month against the roadmap. That ongoing engagement is what we call our Digital Growth System, and it is entirely optional.

Fit check

Who this is for, and who it isn't

A good fit if you are

  • An established Australian service business doing roughly $500k to $5M
  • Winning work from word of mouth but invisible when buyers search
  • Ready to give us a few focused hours for the workshop and content inputs
  • After a home page that produces enquiries, with the numbers to prove it

Probably not for you if

  • You are pre-revenue or still working out the offer
  • You want the whole multi-page site live in the first two weeks (the page plan maps it; building those pages is a separate scope)
  • You need ecommerce in the first two weeks (we do that, as a separate scope)
  • The cheapest option is the deciding factor

Client results

The numbers behind the claims

Brunetti Oro is a Melbourne institution. We ran their digital end to end: the store, SEO, Google Ads and email. In the twelve months to March 2026 the store did A$1.96M, up from A$1.33M the year before. The email work returned A$194,000 in attributed revenue over two years.

Brunetti Oro online revenue
A$1.96M
Year-on-year growth
+47.9%
Email-attributed revenue
A$194K

We also build ERP-connected stores for a national parts distributor and manage WooCommerce stores putting through seven figures a year. More client results.

Investment

What it costs

The Foundation build is $2,450, fixed. That covers the home page, the page plan and the 12-month roadmap, with nothing extra on the invoice. Clients who continue into the growth work sit between $1,800 and $5,000 a month, month to month, with no lock-in. If the numbers do not stack up for your business, we would rather both find that out in 15 minutes than after a proposal.

Book a 15-minute call

How it works

Four steps, starting with a short call

01

Book a 15-minute call

A straight conversation about your business and whether this is the right fit. No pitch deck, no pressure.

02

Strategy workshop

A focused session with you to nail the offer, the buyers, the proof and the plan. This is where the roadmap comes from.

03

We build, you approve

The home page comes together over 14 days with video updates along the way. Nothing goes live without your sign-off.

04

Launch, then grow

You launch with a working home page, live measurement, a page plan and a 12-month roadmap. What happens next is your call, with no obligation.

Questions

Asked on most first calls

What happens on the 15-minute call?

We ask about your business, what is working and what is not, and tell you honestly whether the Foundation package fits. If it does not, we will say so and point you somewhere useful. You will get value from the call either way.

Is this a full website build?

No, and that is deliberate. You get the home page built, live and measured, plus a written page plan for every other page the site needs. Most businesses get more from one page done properly than ten done at once. When you are ready for the rest, we quote it from the page plan, or you take the plan to anyone you like.

I already have a website. Is this still for me?

Often, yes. If your current home page undersells the business, the Foundation build replaces it with one that works, and the page plan covers what to do with the rest of the site, old content and redirects included. If your site only needs a tune-up, we will tell you that on the call instead.

How can you deliver it in 14 days?

Because the scope is fixed and the process is tight. We build one page properly rather than a whole site at once, the strategy workshop gives us everything we need up front, and we hold a delivery slot for your project. The 14 days start when the workshop is done and runs only when we have your content inputs.

What does it cost after the build?

Nothing, unless you want more. Many clients have us build the remaining pages from the page plan, or continue month to month for content, SEO, ads and email. Others take the roadmap and run it themselves. Both are fine with us, and the plan is built to work either way.

Two weeks from now, this could be done

Book the 15-minute call. If the fit is right, the workshop goes in the diary and the 14 days start from there. If it is not, you will still leave the call knowing your next move.

Book a 15-minute call

Prefer to start smaller? Try the free Google visibility check and see how your business shows up when buyers search.

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist