WooCommerce developer Melbourne

WooCommerce development in Melbourne for stores with moving parts

Custom WooCommerce work for stores where catalogue, stock, freight, trade pricing, and systems matter as much as the product grid.

We help with WooCommerce development, B2B ordering, wholesale pricing, complex catalogues, payments, shipping logic, inventory sync, ERP integration, and ongoing care. We start by mapping how the store actually works.

No pressure. Bring the messy version. It is usually more useful.

Where this fits

Find the part causing the drag.

The job is to make ordering, checkout, stock, freight, and trade logic easier to run.

The plugin stack is fragile

One update breaks shipping, checkout, pricing, or the thing nobody remembers configuring.

B2B does not fit the default store

Trade pricing, account rules, bulk ordering, and customer groups need more than a basic retail checkout.

Stock and orders live in too many places

WooCommerce, accounting, ERP, inventory, and fulfilment are not speaking cleanly enough.

The team relies on developer workarounds

Small operational changes keep becoming technical jobs, which slows down the business.

Recognise a few of those?

We will help work out the first useful move and what can wait.

Book a strategy conversation

The method

Map the store before changing it.

Useful WooCommerce work comes from clear decisions: catalogue, customer groups, checkout, fulfilment, integrations, and what happens after launch.

01

Map

Understand the moving parts

We map catalogue structure, customer groups, freight, payments, stock, integrations, and the current plugin risk.

  • Catalogue audit
  • Checkout flow
  • System map
02

Build

Reduce workarounds

We build or refactor the WooCommerce pieces that need to be reliable, clear, and maintainable.

  • Custom functionality
  • B2B rules
  • Performance work
03

Run

Keep it healthy

We test before launch, hand over properly, and support the store through care plans and measured improvements.

  • Staging tests
  • Training
  • Commerce care

The work

Fix the parts slowing the store.

The goal is fewer workarounds, safer checkout, and a store the team can run.

01Map

Catalogue and customer logic

“The products are too complex for the default setup.”

We map product types, variations, bundles, trade groups, and account rules before build decisions.

02Map

Checkout and fulfilment

“Freight, payment, and fulfilment keep causing problems.”

We review checkout, payment methods, shipping zones, live rates, and operational edge cases.

03Build

Custom WooCommerce development

“We have too many plugins doing half a job.”

We decide what should be configured, replaced, or built properly.

04Build

Inventory and ERP integration

“Stock and orders are not lining up.”

We connect WooCommerce with tools like MYOB Advanced, Cin7, Unleashed, Xero, CRM, or ERP systems where needed.

05Run

Testing and launch

“I do not want checkout surprises.”

We test checkout, mobile, payment gateways, freight, order emails, and core flows before launch.

06Run

Care and improvement

“The store needs to stay healthy.”

We support updates, performance, fixes, and ongoing improvements through WooCommerce care.

Operational proof

Built for the operational parts

Most WooCommerce pain starts behind the visible storefront: product data, stock, freight, trade rules, checkout, and how the team actually works.

Search still matters, but the page has to make the operational job clear: fewer workarounds, cleaner ordering, and a store the business can run.

Also see our Melbourne digital agency hub, B2B wholesale ecommerce work, and website design service.

B2B and wholesale

Trade customers need rules

Wholesale pricing, account access, and self-serve ordering need deliberate architecture.

Inventory and ERP

The store is part of operations

Orders, stock, tax, freight, and customer records need to move cleanly between systems.
3,000+SKU catalogue experience
24/7self-serve trade ordering
MELMelbourne office
0plugin-sprawl as strategy

How it works

Make changes without breaking the store.

01

Map

We map catalogue structure, customer groups, freight, payments, stock, integrations, and the current plugin risk.

02

Build

We build or refactor the WooCommerce pieces that need to be reliable, clear, and maintainable.

03

Run

We test before launch, hand over properly, and support the store through care plans and measured improvements.

Questions

Common questions before starting.

If you are unsure where you fit, bring the messy version. We will help sort the first sensible move.

Can you work with an existing WooCommerce store?

Yes. Sometimes a targeted refactor is enough. Sometimes the cleaner move is a rebuild. We audit first.

Do you build B2B and wholesale stores?

Yes. Trade pricing, customer groups, account rules, and bulk ordering are a common part of our WooCommerce work.

Can you connect WooCommerce to inventory or ERP systems?

Yes. We work with systems like MYOB Advanced, Cin7, Unleashed, Xero, CRMs, and ERP tools where the business case is clear.

How long does a WooCommerce build take?

A standard build often takes 6 to 10 weeks. Complex catalogues, integrations, or B2B functionality take longer.

What happens after launch?

Most ecommerce clients use a Commerce care plan for updates, checkout monitoring, fixes, and ongoing improvement.

Next step

Bring the store and the mess.

Book a strategy conversation. We will work out whether you need a fix, a rebuild, an integration plan, or a smaller first step.

Book a strategy conversation

“If the first useful move is a plugin cleanup, we will say so. If the store needs deeper work, we will show you the order.”

Smashed Avo

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist