TRA Ecommerce integration & catalogue tooling

Connecting TRA’s store and catalogue work.

Our work for TRA includes WooCommerce and MYOB AccountRight integration, plus tooling to build a product catalogue from store data.

Explore the work
traaustralia.com.auWebsite
TRA website exhibit from the existing case study
Website exhibit from the existing case study · capture date unknown
  • WooCommerce development
  • MYOB AccountRight integration
  • Catalogue generation
  • Product data

Product information beyond the website.

TRA’s catalogue work uses store product information alongside editorial choices about the catalogue’s order and categories.

Our contribution

We worked on the WooCommerce and MYOB AccountRight integration and prepared catalogue-generation tooling, including a product-data pull, editorial CSV and HTML catalogue output.

Catalogue content, in a controlled order.

Excerpt from the catalogue’s editorial file · June 2026

CategoryProductSKU
Accessories2 x Replacement step corners to suit TRA Single & Double StepsTRA-SM-CORNERx2
Accessories2 x Step Springs to suit TRA aluminium StepsTRA-SM-SPRING
Accessories2000kg Caravan Trailer Manual Jack Stand with draw bar fitmentTRA-CJS5000

Store product data

A WooCommerce data pull supplies product information for catalogue generation.

Editorial control

A separate CSV controls catalogue ordering and categories. The supplied catalogue data contains 310 rows and 259 unique product IDs across 17 categories.

Generated catalogue

The generator creates an HTML catalogue with product links. The handover also includes tooling for a browser-based PDF export.

From product data to catalogue.

The catalogue workflow separates product information from the editorial choices needed for a document.

  1. Product data

    Pull the relevant information from WooCommerce.

  2. Editorial order

    Apply the CSV’s ordering and category choices.

  3. Catalogue

    Generate the HTML output with product links.

Workflow based on the supplied catalogue tooling and output. MYOB integration uses AccountRight.

TRA

Store integration and catalogue tooling.

The work spans the ecommerce setup and a repeatable way to prepare catalogue content from product data.

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John Dwyer, Smashed Avo John Dwyer Founder, Smashed Avo Digital

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