Full build · Brunetti Oro

Brunetti Oro grew online revenue 47.9% in a year

Turn a famous Melbourne cafe brand into a serious online retail channel

Engagement
2020 to May 2026
Services
  • eCommerce
  • WooCommerce
  • Email marketing
  • SEO
  • Google Ads
Brunetti Oro homepage, the WooCommerce store managed by Smashed Avo

What we did

Brunetti Oro came to us with a strong brand and an online store that was not pulling its weight. We took on the whole digital side: the WooCommerce store itself, search, paid traffic and email, all run by one team with one plan.

What we did

The store. We managed and developed the WooCommerce store through two years of growth, keeping a high-volume site fast and reliable while orders climbed past 1,800 a month.

Email. We built the full Klaviyo program: welcome series, browse abandonment, thank-you and winback flows, plus around a hundred campaigns. The flows alone settled into a run rate of roughly A$15K a month in attributed revenue. A Christmas campaign brought in A$36,000 from eleven emails.

Search and ads. We ran the SEO strategy and the Google Ads account alongside the store work, so the traffic, the landing pages and the checkout were all answering to the same plan.

The engagement wrapped in May 2026 with the store handed over in good order. The numbers above are platform-reported, not estimates, and we are happy to walk through how each one was measured.

The numbers

Results

Online revenue
A$1.96M

Twelve months to March 2026, up 47.9% on the A$1.33M the year before. Metorik platform reporting.

Orders
22,555

Up 42.4% year on year.

Email-attributed revenue
A$194K

Over two years, measured in Klaviyo. Flows and campaigns we built and ran.

Organic search traffic
+46%

Year on year. SEO strategy ours, delivery white-labelled.

Numbers come from the client's own platform reporting. Where attribution is shared or partial, the note under the figure says so.

Want the detail behind this one?

Book a call and we will walk you through how we approached it and what it returned for the client. We will also tell you honestly whether your problem looks like one we can solve.

Most clients sit between $1,800 and $5,000 a month, month to month. Fixed-price projects are quoted up front.

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Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist