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Strategy Roadmap
Run a friendly, well-priced, well-run pub on the NSW north coast, bistro lunch and dinner, daily specials, live music three nights, function space for 20-200 people.
Positioning · in one sentence
Tweed Coast's friendly local, bistro, bar, live music, function space, 12 hotel rooms.
X+ years on Tweed Coast Way
Average Google rating X.X across Y reviews
Three function spaces, 20-200 cap, dedicated coordinator
To be the locals' pub the visitors find, Tweed Coast's first-choice for a Sunday session, a proper schnitty, and a beer that costs less than a stubby at the bottle-o down the road.
Run a friendly, well-priced, well-run pub on the NSW north coast, bistro lunch and dinner, daily specials, live music three nights, function space for 20-200 people.
Tweed Coast locals (Cabarita, Pottsville, Casuarina, Kingscliff), couples, families, 30-65
Also reaches Northern Rivers / Gold Coast day-trippers and weekenders; Function bookers, birthdays, wakes, small weddings, corporate.
They buy on:
Also offered, not led with: Fine dining (the bistro is intentionally pub fare)
Sarah and Dave Caulfield
Sarah and Dave have two kids under 10. Friday night they want a cheap, no-fuss family dinner where the kids can run around the lawn and Dave can have two schooners without driving far.
Cooking at home Friday night because the local pubs are too expensive or too loud.
Walking to The Saltline every other Friday, kids on the lawn, schnitty special, home by 8:30.
The Saltline Hotel Tweed
Tweed Coast locals + visitors
The locals' pub, the visitors find.
Instagram (weekly specials reel), Facebook events (live music), Google Business Profile (top of Maps for 'pub near me'), local-paper print
Function booking form, accommodation booking form, email list for monthly events calendar
Monthly events email, locals' loyalty card
Walk-in (mostly) + online accommodation booking + function form-to-call
Same bar staff for years, kids treated as guests, dietaries handled without drama
Local family = 30-50 visits/yr at $80-150 each = $3-7k/yr
Word-of-mouth via school + community groups; Google review velocity
What's on this week + book a table.
Source-org Kingscliff Beach Hotel ranks pos 1 for 'hotel kingscliff' (2,400/mo) and pos 1 for 'kingscliff hotel' (2,400/mo). Geo-anchored brand+category terms are the biggest real homepage asset.
Live menu + daily specials.
Source-org's /menus/ page ranks pos 18 for 'dining kingscliff' (4,400/mo). Real demand-capture.
Live music + events calendar.
Source-org ranks pos 10 for 'the screaming jets' (4,400/mo) and pos 12 for 'screaming jets' (4,400/mo) via dedicated /the-screaming-jets/ event page. Per-act event pages are the pattern that wins.
Three rooms, capacities, packages, enquiry form.
Source-org ranks pos 1 for '30th birthday ideas' (1,900/mo) and '30th birthday party ideas' on /30th-birthday-party-ideas/, occasion-led function content is the proven angle, not 'function venue X' style queries.
12 hotel rooms + booking.
Source-org ranks for 'accommodation kingscliff nsw' (4,400/mo, pos 25) and 'kingscliff accommodation' (4,400/mo, pos 29) on root URL, needs a dedicated /stay/ page to convert these top-of-funnel searches into bookings.
Pricing for each Phase 2 page comes back in a follow-up email, scoped to your actual brief.
Display · Hand-set display TBD
THE SALTLINE HOTEL TWEED
Body · Inter 400
Tweed Coast's friendly local, bistro, bar, live music, function space, 12 hotel rooms.
highest local-discovery channel
Photo + review velocity + 'pub near me' rankings.
biggest brand surface for under-45s
Weekly specials reels, function-room walk-throughs.
small but locals-targeted
Echo Net / Tweed Daily News.
The sequence we recommend. Each phase stands on its own, so you decide where to stop or whether to keep going.
Both pages are live. Visual system, fonts, palette locked.
Each page is quoted separately. You pick the order, against the data shown.
Engaged via the Standard monthly plan. The site keeps producing without you writing it yourself.
| What we need | Why it matters |
|---|---|
| All fields here are research drafts modelled on the source-org public site | Promote out of .pending/ only after client confirms category, persona match, real menu prices, function-room capacities. Then re-run with real DataForSEO numbers (hospitality keywords differ sharply by region). |
None of these block what we have live today. They become important when we move into Phase 2 page builds.
Talk to us
Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.
Your consultation will be with
John Dwyer Fractional Digital Strategist Loading the calendar…
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