Steadyrack Product feeds & purchase tracking
Product feed and tracking fixes for Steadyrack.
We worked on regional shopping feeds, purchase tracking and product sync issues across Steadyrack’s ecommerce marketing tools.
Explore the work
- Google Shopping feeds
- Purchase tracking
- Google Tag Manager
- Meta product feeds
The details behind product advertising.
Steadyrack sells space-saving bike racks and storage accessories. Shopping ads depend on product data and prices reaching the right channels. Purchase tracking is a separate part of understanding what happens after a visitor reaches the store.
Our contribution
Our work covered regional Google Shopping pricing feeds, Elevar and Google Tag Manager consolidation, purchase tracking, unmapped fields, product sync and Meta feed categories.
Product feeds
Regional pricing work for Google Shopping, product synchronisation fixes and Meta feed category corrections.
Purchase tracking
Work on purchase events and the Elevar and Google Tag Manager setup.
Cleanup and maintenance
Unmapped-field fixes and removal of deprecated Google Analytics tracking.
The products behind the feeds.
Steadyrack’s range includes bike racks and gear organisers. Our work supported the product data sent to advertising platforms and the tracking used to understand purchases.
Three areas of specialist support.
We corrected product data and shopping feeds, and worked on the store’s purchase tracking.
Product data
Pricing, field mapping and product sync.
Advertising feeds
Google Shopping and Meta catalogue work.
Measurement
Purchase tracking and tag cleanup.
Product feeds and tracking · illustrated scope.
Steadyrack
Technical support for ecommerce marketing.
Our role was to fix specific feed and tracking issues within the existing setup.
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