The store works, but it feels slow and clunky.
Pages drag, mobile feels awkward, and checkout has too much friction. You know sales are leaking somewhere, but the fix is not obvious.
WooCommerce developer for growing Melbourne stores
Fix the WooCommerce issues holding your store back. Then build a cleaner path to growth.
A practical paid diagnostic for stores that have become slow, fragile, hard to run, or difficult to grow. We find the real problems first, then give you a clear order of work.
We help with WooCommerce development, support, speed, SEO, B2B catalogue, and integration problems. We start by working out what actually needs fixing.
Roadmaps usually start from $1,500 + GST. If a quick fix is enough, we will say so.
What this is really about
You have a real store. WooCommerce is just making it harder than it should be.
This is for the founder, ecommerce manager, operations lead, marketing manager, or GM who has inherited the store and now owns the mess.
Every change feels risky.
Plugin updates, theme changes, shipping rules, payment settings, and custom code all feel connected in ways nobody fully trusts.
Products, pricing, and operations are getting messy.
Complex catalogues, wholesale pricing, B2B ordering, inventory sync, and ERP or accounting integrations need more than another plugin suggestion.
You want growth, but the basics need attention first.
SEO, conversion, performance, analytics, and customer experience matter. First we need to know what is blocking the store today.
The offer
Start with a WooCommerce Growth Roadmap.
A small paid diagnostic before bigger development decisions. We review the store, show what is creating risk or friction, and separate urgent fixes from nice-to-have work.
A clear plan before any spend.
You can use the roadmap internally, ask us to handle a fix sprint, or move into ongoing support. No pressure to commit to development before the diagnosis is clear.
What you get
- A plain-English issue list covering the store, checkout, plugins, SEO, catalogue, and integrations
- Risk notes showing what should be fixed carefully, what can wait, and what may be unsafe to touch without planning
- Quick wins and bigger improvements separated so the next step is not a guessing game
- A prioritised 30, 60, and 90 day plan your team can use internally or with us
30
Stabilise
Fix urgent risks, remove obvious friction, and stop the store feeling fragile.
60
Improve
Work through conversion, catalogue, speed, SEO, and operational fixes in the right order.
90
Grow
Build the better growth work on top of a store the team can trust.
What we check
The parts that usually make WooCommerce stores hard to run or hard to grow.
Store health and risk review
Theme, plugins, custom code, update risk, hosting signals, and anything that makes everyday changes feel unsafe.
Checkout and conversion friction
Mobile experience, checkout steps, payment options, shipping behaviour, account flow, and obvious points where customers may drop out.
Speed and performance signals
Page speed, image weight, front-end bloat, third-party scripts, and practical performance fixes worth prioritising.
SEO and content visibility
Search visibility, page structure, product/category opportunities, technical SEO basics, and the gaps that matter most for ecommerce discovery.
Catalogue, pricing, and B2B complexity
Product data, variants, bundles, wholesale pricing, trade login, account ordering, and whether the structure fits how customers actually buy.
Integrations and operations
Xero, MYOB, Cin7, Unleashed, ERP, inventory sync, fulfilment, email marketing, and other systems that need to behave reliably.
30, 60, and 90 day plan
A clear roadmap showing what to fix first, what to improve next, and what should wait until the store is stable.
WooCommerce Growth Roadmaps usually start from $1,500 + GST. The exact scope depends on store complexity, integrations, and how much evidence we need to review.
Proof points
We are useful when the store has business complexity behind it.
The roadmap is built for stores with real operational pressure: trade customers, large catalogues, pricing rules, fulfilment, stock, reporting, and integrations.
It is especially useful when WooCommerce sits between trade customers, wholesale pricing, inventory, accounting, fulfilment, and ERP systems.
WooCommerce / B2C and B2B
TRA Australia
RV and caravan accessories distributor using WooCommerce for retail and trade customers, with separate pricing, shipping logic, and Xero integration.B2B Wholesale / Complex Catalogue
ASP Components
Agricultural parts distributor with thousands of SKUs, catalogue management, trade pricing tiers, and self-serve ordering for wholesale customers. 3,000+ SKUs handled across complex catalogues
24/7 self-serve ordering for trade customers
$1.5k+ typical starting point for a Roadmap
MEL Melbourne office, local team
How it works
A practical review, then a proper conversation about the findings.
First call with John
Bring your store URL and the messiest parts of the business. We will talk through what is happening and whether a Roadmap is the right next step.
Clear written findings
You get a practical roadmap, not a vague audit. Priorities, risks, quick wins, and the work we would do first.
Walkthrough, not a handball
We talk you through the findings so you understand the trade-offs before committing to any fix sprint or ongoing support.
Questions
Common questions before booking a review.
If you are not sure whether this fits, bring the store URL and the plain-English version of what is frustrating you.
Is this for existing WooCommerce stores or new builds?
This page is mainly for existing WooCommerce stores. If your store is already live but slow, messy, fragile, or hard to grow, the Roadmap helps work out what to fix first.
Do you need access to our store before the first call?
No. For the first call, your store URL and a plain-English explanation of what is frustrating you is enough. If we move into a paid Roadmap, we will ask for the right access carefully.
Will you tell us if we do not need a big rebuild?
Yes. That is the point. Sometimes the right answer is a targeted fix sprint. Sometimes the store needs deeper work. We will explain the trade-off before recommending anything expensive.
What does a Roadmap usually cost?
WooCommerce Growth Roadmaps usually start from $1,500 + GST. More complex stores with B2B pricing, ERP, inventory, or multiple integrations may need a larger review.
What happens after the Roadmap?
You can use the Roadmap internally, ask us to handle a fix sprint, or move into ongoing WooCommerce support and growth work. There is no pressure to commit to development before the diagnosis is clear.
Do you provide WooCommerce development and support after the Roadmap?
Yes, where it makes sense. The Roadmap gives us a clear view of the store first. From there, we may recommend a focused fix sprint, ongoing WooCommerce support, or a larger development project. If the store only needs a small plugin or theme fix, we will say so.
Is this a WooCommerce audit?
It is more practical than a generic audit. We review the store, identify the risks and friction points, then give you a clear order of work. The aim is to help you decide what to fix first, what can wait, and what is worth investing in.
Next step
Bring the WooCommerce mess. We will help sort what matters.
Book a store review with John. We will look at where the store is now, what is dragging, and whether a WooCommerce Growth Roadmap is the right next step.
Book a WooCommerce store review“If the store only needs a quick plugin tweak, we will say so. If it needs deeper work, we will show you why.”
Smashed Avo
Talk to us
Book your discovery call
Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.
- No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
- Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
- Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.
Your consultation will be with
A quick heads-up
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